Running from September 29, 2018 to January 27, 2019 Musée Cognacq-Jay exhibition La Fabrique du Luxe is an exclusive display. For the first time in Paris, an exhibition dedicated to the corporation of Parisian notions dealers in the 18th century, one of the most important of this century in Paris.
If Diderot spoke of them as “sellers of everything and makers of nothing” (in Encyclopedia), Savary says that the Company was “considered as the most noble and most excellent of all the merchant corporations, inasmuch as those who compose it perform no manual work except it to be embellish articles already made…”.
Parisian merchant notions dealers were the first collectors, negotiators, art and crafts importers and contributed to turning Paris into a major place of luxury in the world.
With an often-peculiar nature, the merchant creates an international network of quality artists and artisans (coming from Lyon or China) and maintains a strong link with aristocracy. In addition to look for the rare piece for their aristocrat clients, merchants will place an order to artists and create fashions in the field of art.
It’s a whole coded enterprise that is setting up in a few decades to spread French art and luxury with names such as Lazare Duvaux or Dominique Daguerre who are renown for the quality of their network.
To make a name for themselves and extend their networks, they develop mechanisms of advertising with the help of anonymous drawers or artists such as Boucher or Watteau.
The tour of the exhibition explores the context conducive to this network, the keys of their success and their innovations and makes every effort to depict some of their illustrious representatives.
From 29 September 2018 to 27 January 2019
8, rue Elzévir
75003 Paris 3
tarif réduit: 6 €
tarif normal: 8 €
Horaires : 10h-18h du mardi au dimanche
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