Discover Swarovski’s immersive pop-up store in the Marais area

Keep your eyes peeled! This winter, Swarovski opens a dazzling immersive pop-up store in the heart of the Marais, running until February 25, 2023. The recent arrival of Giovanna Battaglia Engelbert at the helm, first female art director of the jewelry brand, has dusted off the iconic crystals to set up a new creative and bubbly universe to admire in the 4^th arrondissement of the city.

For their rebirth, the brand takes over the 120sqm of surface of the temporary Paris store to unveil the Swarovski Creators Lab collections and the limited editions in a pop & tricolored esthetic namely purple, yellow and green. Jewels and sets sparkle in iconic huge octagonal boxes in a resolutely arty and Instagram-worthy landscape.

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Swarovski’s Paris pop-up store is part of the “Instant Wonders” concept, a series of stores by the brand popping here and there all around the world. A new story that debuted in Milan – Giovanna’s natal city – that continues in the French capital city.

Be prepared to be amazed by the wonderful Swarovski crystals!