Re-Rouje, the fashion brand of the Parisian Jeanne Damas goes upcycling

There is something new in the fashion sphere! Rouje, the ready-to-wear brand of the iconic Parisian Jeanne Damas, is launching Re-Rouje, the first 100% upcycled fashion collection made in Europe! A line of clothing entirely designed from the label's dormant fabrics, to be discovered in stores starting this Saturday, January 14, 2023.

Rouje's new credo: give a new life to textiles! A large-scale responsible project saving no less than 2000 meters of sleeping fabrics since 2022 and using 332kg of threads from"dead stocks" for this collection. And to leave nothing to chance, 85% of the pieces are transported by road and 63% of them are made of eco-responsible and certified materials.

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To further its sustainable commitments, Rouje is committed to offering rolls of fabric to people in rehabilitation at Emmaus' Friperie Solidaire, or to ESMOD students as part of their training. The company also donates the profits from the sale of upcycled items to La Maison des Femmes, a shelter and care center for women whose ambassador is Jeanne Damas.

Thanks to these different initiatives, Rouje continues its transformation towards a more responsible and united brand.

Let's go to the Sentier to discover this new concept!