The magic of the festive season is about to take hold on Boulevard Haussmann. This year, Printemps will be the second department store to unveil its Christmas windows, after BHV the day before. As of this Thursday, November 9, 2023, you can come and admire them as you set off in the race for gifts!
For this launch, which unveils the beautiful windows to the general public, an inauguration took place on Thursday November 9, in the presence of Catherine Deneuve.
For the occasion, a paper Christmas theme awaits you. Thousands of letters and messages come to life, merging with their winged messengers. Whether swallows, flying birds, golden, silver or a variety of hues, these poetic and amusing creatures take on the appearance of charming couriers.
In a magical setting where paper is transformed into a captivating Christmas tale, these letters and greetings bring the department store's emblematic windows to life on their enchanted journey. The winged envoys, with their glittering paper feathers, light up the windows, bringing an explosion of color and contributing to the joyous atmosphere of the season.
For the end-of-year festivities, Printemps Haussmann turns Christmas traditions on their head with a sumptuously revamped atrium. At the heart of Printemps Femme, this ephemeral space brimming with surprises will unveil an exclusive collaboration with the Prada fashion house. The décor, inspired by Milanese landmarks such as the renowned Galleria Vittorio Emanuele II, will transform the atrium into a dizzying 11-meter paper library, fusing hundreds of books and special creations for Printemps.
Each element, meticulously crafted from paper, wood and cardboard, plunges visitors into a fairytale world. Dominating the atrium, an impressive XXL paper Christmas tree rises up, composed of a superimposition of white and gold envelopes subtly evoking Prada's emblematic saffiano leather. The floor reflects Prada's iconic checkerboard, enhanced with golden touches, adding further sophistication.
In perfect synergy with the boulevard windows, winged messengers carrying envelopes fly elegantly across the atrium, symbolizing the season's wishes.
Ready for discovery?
Dates and Opening Time
From November 9th, 2023 to January 1st, 2024
Location
Le Printemps Haussmann
64, bd Haussmann
75009 Paris 9
Prices
Free
Recommended age
For all
Official website
www.printemps.com