Les Vitrines de Noël du Printemps 2023 unveils, discover the inauguration with Catherine Deneuve

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Published by My de Sortiraparis, Rizhlaine de Sortiraparis, Laurent de Sortiraparis · Photos by My de Sortiraparis · Published on November 9th, 2023 at 07:17 p.m.
For the festive season, Printemps Haussmann unveiled its fabulous Christmas windows this Thursday, November 9, 2023, in the presence of iconic actress Catherine Deneuve! This year, greetings from all over the world, carried by messenger birds, will adorn the famous windows of the famous Parisian department store.

The magic of the festive season is about to take hold on Boulevard Haussmann. This year, Printemps will be the second department store to unveil its Christmas windows, after BHV the day before. As of this Thursday, November 9, 2023, you can come and admire them as you set off in the race for gifts!

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For this launch, which unveils the beautiful windows to the general public, an inauguration took place on Thursday November 9, in the presence of Catherine Deneuve.

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For the occasion, a paper Christmas theme awaits you. Thousands of letters and messages come to life, merging with their winged messengers. Whether swallows, flying birds, golden, silver or a variety of hues, these poetic and amusing creatures take on the appearance of charming couriers.

In a magical setting where paper is transformed into a captivating Christmas tale, these letters and greetings bring the department store's emblematic windows to life on their enchanted journey. The winged envoys, with their glittering paper feathers, light up the windows, bringing an explosion of color and contributing to the joyous atmosphere of the season.

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Among this year's must-see window displays and installations:

  • Appel des vœux: At the heart of a celestial setting, a poetic mise-en-scène rises above the heavens. Birds, forming a breathtaking murmuration, unite to begin collecting wishes. Their impressive flight illustrates their commitment to this quest, offering a captivating aerial spectacle.
  • Waiting for greetings with FERRERO ROCHER®: The festive ambassadors position themselves on wires overlooking the emblematic domes of Printemps Haussmann, offering a panoramic view of the Parisian rooftops. They eagerly await the reception. As the sun declines, a warm golden glow envelops the scene. FERRERO ROCHER© pyramids emerge, juxtaposing harmoniously with the iconic Printemps structures.
  • Greetings Processing: Immerse yourself in the heart of a lively workshop where owls are busy organizing the wishes sent in by birds. Gradually, letters and envelopes, carried by a delicate breath, rise up and agglomerate.
  • La Métamorphose des vœux (The Metamorphosis of Wishes ): beneath the imposing dome of Printemps Haussmann, multicolored birds are busy preparing the gifts evoked in the wishes of passers-by. They meticulously select the packages, opt for the ideal wrapping paper and assemble the gifts, ensuring impeccable preparation for the Christmas festivities.

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For the end-of-year festivities, Printemps Haussmann turns Christmas traditions on their head with a sumptuously revamped atrium. At the heart of Printemps Femme, this ephemeral space brimming with surprises will unveil an exclusive collaboration with the Prada fashion house. The décor, inspired by Milanese landmarks such as the renowned Galleria Vittorio Emanuele II, will transform the atrium into a dizzying 11-meter paper library, fusing hundreds of books and special creations for Printemps.

Each element, meticulously crafted from paper, wood and cardboard, plunges visitors into a fairytale world. Dominating the atrium, an impressive XXL paper Christmas tree rises up, composed of a superimposition of white and gold envelopes subtly evoking Prada's emblematic saffiano leather. The floor reflects Prada's iconic checkerboard, enhanced with golden touches, adding further sophistication.

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In perfect synergy with the boulevard windows, winged messengers carrying envelopes fly elegantly across the atrium, symbolizing the season's wishes.

Ready for discovery?

Practical information

Dates and Opening Time
From November 9th, 2023 to January 1st, 2024

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    Location

    64, bd Haussmann
    75009 Paris 9

    Accessibility info

    Prices
    Free

    Recommended age
    For all

    Official website
    www.printemps.com

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