Ex-TATI Barbès becomes an ephemeral concept store with boutique, exhibitions, café and workshops

Published by Audrey de Sortiraparis · Published on January 22, 2025 at 12:27 a.m.
The former TATI Barbès reopens its doors from January 23 to June 29, 2025, with Youssouf Fofana, creator of the Maison Château Rouge label, at the helm. In partnership with the Jordan brand, the former legendary 18th arrondissement boutique becomes "Le grand Magasin Éphémère", a multicultural hub where fashion and art meet in a trendy atmosphere. On the program? Library, café, boutique, exhibitions and workshops!

After piles of tea towels and bargains at knock-down prices, theex-TATI Barbès reopens its doors from January 23 to June 29 , 2025, resurrected by Youssouf Fofana, the fashion designer behind the Maison Château Rouge label. The legendary former store in the 18th arrondissement will be transformed into a "Grand Magasin Éphémère", a concept store combining culture, fashion and craftsmanship in a trendy setting. The program includes a sales outlet, anexhibition space, a library, a cafeteria and a workshop.

After taking over the keys to this emblematic building on Boulevard Barbès, Youssouf Fofana is breathing new life into the neighborhood, as part of his "Union de la jeunesse internationale" project. The idea? To transform this popular shopping temple steeped in history into an ephemeral department store that combines culture and lifestyle, from Wednesday to Sunday. More specifically, he wants to "create a cultural space focused on diasporas and African cultures", as reported by Fashion Network.

Over two floors, the spot, revisited by the Ciguë collective and the Diplomates agency, is raw, vibrant and multifaceted. À la carte :

  • A cutting-edge fashion corner
    The International Community area focuses on labels with committed values, inspired by "counter-cultures" such as Omo Ita, Maryse Segu and Free the Youth. The Matières Premières zone is dedicated to the new generation of designers and their labels, such as Kartik Research and Forêt Vierge, which pay tribute to local craftsmanship.
  • A free photo exhibition
    A retrospective dedicated to Seydou Keïta and Malick Sidibé, two legends of African photography, in partnership with Galerie Magnin-A. Emblematic images, including a series shot in 1998 for Tati magazine 50x50 in... Barbès, of course!
  • A library, a cafeteria and a workshop
    Cosy spaces for browsing, sipping or tinkering, with the added bonus of meetings and workshops to boost inspiration(registration required).

If this ephemeral department store promises to stir up the fashion world, it's also thanks to the support of the Jordan brand (Nike group), which had already collaborated with Youssouf Fofana in 2024 for the "District 23" event. Together, they continue to make Barbès rhyme with street culture and new ideas.

So, are you ready to rediscover the hype of Barbès?

Practical information

Dates and Opening Time
From January 23, 2025 to June 29, 2025

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    2 Boulevard Marguerite de Rochechouart
    75018 Paris 18

    Route planner

    Access
    Metro 2 or 4 Barbès - Rochechouart

    Official website
    www.unionjeunesseinternationale.com

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