Aujourd'hui Demain, the first vegan concept store in France

Published by · Published on February 13th, 2023 at 12:53 p.m.
The concept store Aujourd'hui Demain, opened by two young entrepreneurs of 25 years old in the 11th district, gathers on 150 square meters a snack corner, a grocery, clothes, books and cosmetics... Exclusively vegan! We run there.

For a few months now, 42 rue du Chemin Vert has been transformed into a vegan den. Here, no milk, honey or leather, but only products that respect animals. And, by extension, of the environment and social ethics, thanks to a choice of responsible brands.

The cosmetics are cruelty-free (in other words, they are not tested on animals), the shoes are made of imitation leather and tofu is the king of the menu... Which, despite the prejudices, is not for the skinny!

Aujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de France

Because it is not because the consumption is responsible that one must be bored to chew salad... Here, the key word is comfort food, in other words gourmet food. On the program: very naughty toasted clubs, full bowls because it's fashionable, cheesecakes that would bring New York to its knees, and a Chocolate peanut butter fudge that has become an unmissable bestseller in a few weeks. (Gluten-free options are available for your diet periods).

As for the decor, regressive armchairs await you behind windows painted by a young Parisian artist. On the wall, rap album covers are next to green plants, not far from a free photo booth and a selection of sportswear. The space is very clear, and the atmosphere lends itself as well to chats as to reading sessions and nomadic work.

Aujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de France

In short, this new hippie eldorado looks like a trendy hotspot, embodying the contemporary popularity of the vegan way of life: whatever your dietary obedience, you'll be seduced, believe it or not, our long experience as a Parisian traveler!

Aujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de FranceAujourd'hui Demain, le premier concept store vegan de France

PS: the good news to come are :

  • Every 3rd Saturday and Sunday of the month, a thrift shop is set up at Aujourd'hui Demain (Saturday: 12pm-8pm, Sunday: 12pm-6pm). Next dates: February 17 and 18, March 17 and 18, 2018.

  • Soon, vegan breakfasts and brunches will arrive to boost your weekends
Practical information

Dates and Opening Time
Starts February 12th, 2023

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    Location

    42 Rue du Chemin Vert
    75011 Paris 11

    Accessibility info

    Access
    Richard Lenoir metro station

    Recommended age
    For all

    Official website
    www.aujourdhui-demain.com

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