“Banker siblings out of bread but loving flour”! On Instagram, Jérôme and Claire set the ton and do not hesitate to tell their story in a rather fun way! Because before selling tasty bread and delicious viennoiseries in Westner Paris in their first bakery, Basil, the two of them carried a very different life. Both siblings were working in the banking area. But, once the lockdown was over, Jérôme wanted to do something different for the other decades to come. With this crazy will to have his own store and fascinated by pastry for a while, the rest was logic: opening his very own bakery. But he still had to take the plunge. After training as a baker at the Ferrandi school, the dream comes true. And for this wonderful adventure, Jérôme has had the great idea of teaming up with a trustworthy person, his sister Claire.

Together, Jérôme and Claire have decided to take over the old Cousin PF bakery, set a stone’s throw from Radio France studios in the 16^th arrondissement. In April 2021, they open Basil (as a reference to their name, “Bails”, which letters have been changed); a very lovely, bright and wide store inviting passersby to come and see.

Inside? Tasty breads and wonderful loaves based on natural yeast and organic flours from Île-de-France coming from Moulin Bourgeois. You also have the famous white bread and homemade small breads with indisputable nutritional intakes: einkorn wheat, organic Black Sil (rye, einkorn, wheat), and the Gariguette bread (a bread with hints of blueberries, strawberries and cranberries).

And for any bakery worthy of their names, Basil also serves many classic treats, always working (éclairs, cream puffs, strawberry tarts…) and viennoiseries (pains au chocolat, croissants…), without forgetting brioche, cannelés, donuts, and babka… Everything is homemade of course, in the lab in the basement.

• To be read
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• Panade: Merouan Bounekraf’s bakery in Paris

But Basil’s specialty, attracting all desire: the famous cinnamon rolls – also called “roulé à la cannelle” in French or “kanelbulle” in Scandinavian from where they come from – these delicious cinnamon pastries make the success of Basil bakery, to Jérôme’s very surprise. Loving cinnamon, he wanted to provide a treat he likes to eat. With this cinnamon roll, one can say he was right. Every day, Basil’s cinnamon rolls are sold like hot cakes, so much that some customers actually do not hesitate to book or come back later to make sure they can get some. We must say that Basil’s kanelbulle are very scrumptious and hearty (but light), with intense and balanced cinnamon (organic spices from Shira épicerie).

As a result? One falls for these cinnamon rolls Basil has decided to serve in chocolate version for cocoa fans. So, if you really want to get your hand on Basil’s cinnamon rolls, three batches are made daily (around 10 a.m., lunchtime and snack time).

Only six months after its opening, Basil can be proud of having built a solid base od customers, and maybe soon new fans of kanelbulle. Shall we go, friends?