From September 26 to October 3, it’s Paris Fashion Week! While the French capital lives with fashion for a week, L’Oréal Paris makes a splash on October 1, 2017 by setting up a 60-m long catwalk on the Champs-Elysées for its first fashion and beauty show. And guess what, you’ll be the guest star in the front row!
Open to all, this event brings together 600 VIP guests as well as thousands of anonymous fashionistas. For the occasion, the world leader in beauty expects not less than 300,000 spectators on the world most beautiful avenue.
Renown designers and tomorrow’s talents will present 60 looks during this 15-minute long show for which L’Oréal Paris greatest faces will parade on the Parisian avenue.
Through the show, the cosmetics specialist aims at celebrating Paris, its home city and international Parisian fashion and beauty capital, the show’s theme.
This is the occasion to discover next summer’s fashion and makeup trends and to live the event along with L’Oréal’s ambassadors including Doutzen Kroes, Jane Fonda and Maria Borges.
The show will be followed by hair & makeup masterclasses provided by the experts of the French group. All day long, L’Oréal Paris will allow you to test one of the looks of the show in one of their booths set on the Champs-Elysées.
L’Oréal fashion show in Paris
On October 1, 2017 at 3:30 p.m.
Open to all