FOREO the temple of beauty 2.0 in Paris

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Published by Rizhlaine de Sortiraparis · Photos by Rizhlaine de Sortiraparis · Published on September 29th, 2018 at 05:32 p.m.
FOREO is the beauty address you want to remember. This Parisian store invites you to discover innovative accessories that revolutionize our daily lives.

When the world of beauty meets the world of high-tech, it ends up with FOREO. Set in Boulevard Saint-Germain, this bright and cozy store has some surprises for us. Because here, we discover technological wonders that make beauty-addicts very happy.

FOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à Paris

In this futuristic Aladdin’s cave, we discover items that will shake up our beauty routines. LUNA fofo is a right example: this connected cleaning and anti-ageing brush allows you to have a precise report of the level of hydration of your skin and meets your exact needs. By setting up the application on your smartphone, you can follow precise instructions according to the areas of your face on which you use the brush. 2 minutes per day are enough to enjoy all its assets! 4 models are available according to your skin type: oily, combination or normal, you’ll find what you need.

FOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à Paris

Of all the gems you find at FOREO, UFO is certainly the most surprising one. It’s a mask applicator that works in 90 seconds on your skin, combining several treatment methods in one tool. Sonic beats, thermotherapy, light-therapy and even cryotherapy (according to the mask you use), it also suits your needs to enhance your skin. As a refill, wet tissue masks made in Korea. All in all, there are 7 of them and each has its own application method, according to the instructions on your smartphone. The result can even be visible from the first use and it’s absolutely mind-blowing!

FOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à Paris

Another miracle tool ESPADA. This tool makes a wish you’ve been dreaming of come true: the one that could make your spots disappear. Thanks to the blue light and the sonic beats, it enables you to get rid of this annoyance very quickly and even prevent them from breaking out.

FOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à Paris

Yes, when we tell you this store has everything to revolutionize our beauty routines, we’re not kidding. Since ISSA, the 100% silicon toothbrush protecting your gums to the made in France paraben-free and silicon-free cleansers without forgetting IRIS, the massaging tool working on the skin around the eyes to fight against bags and dark circles, there’s everything you need to treat you.

FOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à ParisFOREO : La beauté 2.0 à Paris

All these promises seem almost too beautiful to be true. We must say that it’s not the first time you’re sold this kind of dream. But be rest assured, in this store, it’s not all about talks: you get a demonstration and the staff takes the time to explain you how this or that tool works, from their conceptions to their use. Because to buy a custom-made product, you better enjoy custom-made pieces of advice!

Please note that it's been over 4 years since our last visit, so the place and experience may have changed.

Practical information

Location

188 Boulevard Saint-Germain
75007 Paris 7

Access
Metro: Saint-Germain des Prés (line 4), Mabillon (line 10)

Prices
LUNA fofo: €89
IRIS: €139
ESPADA: €149
UFO: €279

Official website
www.foreo.com

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