Following theopening of the first Victoria's Secret in Paris, another popular brand is preparing to make its way to the capital. Yes, you guessed it, it's Superga 's turn to open its first address in France. The brand has chosen the trendy Marais district.
Head for 12 rue du Temple, a stone's throw from the BHV Marais, to discover the future temple of tennis in Paris, covering 50m2. Open since this Saturday, July 20, 2019, it's a safe bet that many Parisians will stop by on their return from vacation or in anticipation of their next trip.
But what exactly is Superga? For those who don't know, it's a brand specializing in tennis shoes for men, women and children. The brand has succeeded in revisiting the tennis shoe in such a way that it fits perfectly into a casual-chic wardrobe, while retaining its trademark minimalist spirit.
A simple design that comes in a range of colors and is renewed to the rhythm of collaborations with celebrities such as Alexa Chung. Playing with materials, platform height and the occasional pattern, Superga is able to satisfy the desires of serial shoppers, with something for everyone.
In this new boutique in Paris, you'll find yourself in a luminous setting where Italian art de vivre meets the spirit of the Marais district. Exposed beams repainted in white set the tone: Superga makes the trendiest Parisian neighborhood its own. In the center, a scarlet Vespa reminds us of the brand's origins. And all around us, tennis shoes follow on from one another.
Whether for women, men or children, this boutique has something for everyone. Platforms in different sizes, innovative designs, and a wide range of textures and colors: happiness is just around the corner! On the men's side, you'll find Superga sneakers, while on the women's side, you'll fall for a pair of powdered, satin-finished tennis shoes.
As you'd expect, this boutique is constantly changing with the seasons. What you may not have realized, however, is that from now on, supergas won't necessarily be synonymous with sunny days. The famous tennis shoe is also available in leather and other winter materials for chilly days.
So, are you ready to discover the temple of tennis?
Please note that it's been over 4 years since our last visit, so the place and experience may have changed.
