After the official opening of the first Victoria’s Secret, another coveted brand is about to join the French capital. Yes, you’ve guessed it. Superga is opening its first store in France. To do so, the brand has chosen the Marais, the neighborhood of all trends.
Head to 12 rue du Temple, a stone’s throw from BHV Marais to discover the future temple of trainers in Paris, covering 50-sqm. The opening is planned on Saturday July 20, 2019 and we must say that many people will stop there on their vacations or prior to their next travel.
But, what is Superga actually? For those don’t know it, it’s a brand specialized in trainers, whether it’s for children, women or men. The brand managed to review everything in order to make it fit a casual chic dressing while keeping this minimalist spirit that is its hallmark.
A simple design available in several colors and changing with collaborations with celebrities such as Alexa Chung for instance. Playing with textures, the height of the platform and including a few patterns, Superga manages to meet serial-shoppers’ need and everyone is happy.
