The coronavirus epidemic will not conquer Men’s fashion Week. This past March 27th, the Fédération de la Haute Couture et de la Mode decided to cancel the show presenting the men’s ready-to-wear spring-summer collection 2021 because of the Covid-19 epidemic spreading. Ultimately, it is in a press release from May 6th that the Fédération announces they have found an alternative to make Paris Fashion Week happen: hosting the event online!
Initially planned from June 23rd to 28th, the couture event is sustained but will take place from July 9th to 13th on an online platform. How come? Each fashion house will present its men’s ready-to-wear spring-summer collection 2021 in a video presented as a free and creative movie on the platform devoted to the fashion show. “All of this will be widely shared on the main international media networks. SPHERE – Paris Fashion Week® Showroom dedicated to emerging brands will take the form of a virtual showroom.” the press release reads.
The event involves professionals, but it will be accessible to the general public. The Fédération de la Haute Couture et de la Mode wishes this new version of the Fashion Week to “showcase Paris and the creativity of the Houses listed on the calendar of the Paris Fashion Week® in all its unity and diversity”. As for the Paris Women’s Fashion Week presenting ready-to-wear spring-summer 2021, the show is sustained from September 28th to October 6th. A fashion world that will remain yet disturbed because of the many events cancelled and the withdrawal of the maison Yves Saint Laurent from the Fashion Week 2020.