The Prisunic store is back on the Champs-Elysées in Paris

Published by Rizhlaine F. · Photos by Julie M. · Published on 18 December 2021 at 11h23
As the Musée des Arts Décoratifs presents an exhibition about Prisunic, the Avenue des Champs-Elysées has made the inexpensive design brand rise again.

For many Parisians, it is as if they were going back in time. The world’s most beautiful avenue features a brand, that disappeared in 2003, for a few days. Prisunic – for those who have heard about it – used to be a popular big chain that had “Le beau au prix du laid” [Beautiful for ugly prices] as a motto. It sets the tone.

Since December 2, 2021, the Musée des Arts Décoratifs has been dedicating a retrospective exhibition about the brand launched by the Printemps stores in 1931 – taken over in 1997 by Monoprix. The occasion for the latter to pay tribute to a cult brand that marked Parisians – as much as the Tati brand did, for instance.

Exposition Prisunic au MAD Paris - Musée des Arts DécoratifsExposition Prisunic au MAD Paris - Musée des Arts DécoratifsExposition Prisunic au MAD Paris - Musée des Arts DécoratifsExposition Prisunic au MAD Paris - Musée des Arts Décoratifs Prisunic exhibition at the MAD Paris – Musée des Arts Décoratifs
From December 2, 2021, to May 15, 2022 the MAD Paris – Musée des Arts Décoratifs presents an exhibition focusing on Prisunic and the history of design for all as initiated by the brand. [Read more]

Therefore, in the night from December 7 to 8, 2021, the Monoprix in Champs-Elysées Galeries Lafayette has changed their façade to mark the temporary return of Prisunic. This tribute comes along a capsule collection created in partnership with different designers including Jean-Pierre Garrault, Claude Courtecuisse or even Danielle Quarante. Discover retro furniture, ready-to-wear, accessories and more. Prices go from €25 for a tee-shirt up to €460 for an armchair.

Practical information

Location

52 Av. des Champs-Élysées
75008 Paris 8

Official website
www.monoprix.fr

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