Christmas 2022 in Paris: "L'Atelier des Rêves", Dior’s immersive pop-up store, new ranges of dates

Published by Audrey de Sortiraparis · Published on December 2nd, 2022 at 10:11 a.m.
From December 1 to 10, 2022, Dior opens "L'Atelier des Rêves", an immersive pop-up store for the Holidays. Nestled in the majestic setting of a hotel particulier in the 8th arrondissement, the temporary venue promises an immersion into the marvelous universe of the designer’s Château de la Colle Noire, paced with makeup sessions and privileged personalization workshops.

Luxury and enchantment light up Paris as Christmas is coming. As in England Maison Dior works with Harrods to stage “The Fabulous World of Dior”, it dedicates “L’Atelier des Rêves”, a starry and exclusive pop-up store for the Holidays to the City of Lights. The brand chose to settle their magical temporary place in a hotel particulier, in the heart of Paris 8th arrondissement, from December 1 to 10, 2022.

L’Atelier des Rêves is so much more than a pop-up store! It is a genuine journey into the universe of the Château de la Colle Noire, the floral heaven of Mr. Dior. In a luxury setting, the installation awakens your senses over the different rooms of this magical place. On the menu, an immersive room with infinite reflections, olfactory discoveries, and makeup sessions, a personalization workshop or even an augmented reality experience in partnership with Meta bringing to life Dior constellations designed by artist Pietro Ruffo for Dior Beauty Christmas.

A friendly and festive event, like the designer’s gorgeous Cannes home where he used to throw receptions for his dearest friends.

To enjoy Christmas magic by Dior, soon book a timeslot to discover the immersive pop up among a new range of dates online.

Practical information

Dates and Opening Time
From December 1st, 2022 to December 10th, 2022

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    Official website
    www.dior.com

    Booking
    latelierdesrevesdior.com

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