Jardins, Jardin 2018: Chanel unveils its garden at the Tuileries

For 30 years, Paris welcomes Jardins, Jardin a unique horticultural event. From May 31 to June 3, 2018, many exhibitors will present their plant creations, each more original than the next, in a breathtaking setting: the Tuileries. It’s in this as royal as floral context that the famous fashion house Chanel takes part to Jardins, Jardin for the very first time.

If Chanel is much more known for its store in rue Cambon than for its gardens, it’s to the perfumery that you have to go to seek for its attachment to plants. From the legendary N° 5 to the sparkling Coco Mademoiselle, the brand fragrances are best sellers and maybe because they all are made out of flowers thoroughly selected.

Like any great perfumer, Chanel draws its scents in fields in Grasse (southern France), known for its inimitable fragrances. The deluxe house takes us straight to the family Mul’s garden, for several decades, who grows flowers later transformed into a delicious smell to spray.

And since Chanel doesn’t do things by half, the brand wants its garden to be the biggest (200-sqm please) and the most scented one, the question is to know if it will be the most beautiful!

A spring air by Chanel in full heart of Paris, here’s something to celebrate the coming of sunny days!