BHV Marais closes the chapter on ultra-fast fashion after months of controversy, trade tensions and brand departures. The new operator aims to relaunch the Paris department store with a return to its fundamentals by the end of 2026.
On Wednesday, November 5, 2025, Shein will inaugurate its permanent corner at BHV Marais in Paris. This is a world first for the fast-fashion giant, whose arrival is generating as much curiosity as it is debate.
Paris says no to Shein at BHV! A citizens' petition speaks out against ultra-fast fashion and calls for more responsible fashion. Pollution, undignified working conditions and unfair competition... the debate is taking place in the heart of the capital, and you can take part.
Is Fast Fashion living out its final days in France? A new bill proposes a bonus-malus system for clothing, depending on its environmental impact, with industry giants such as Shein and Temu in the firing line.
