Never Again – It Ends With Us: The romantic drama starring Blake Lively premieres on Prime Video

Released in French cinemas on August 14, 2024, Jamais plus – It Ends With Us is a romantic drama directed by Justin Baldoni, adapted from the worldwide bestseller by Colleen Hoover. Starring Blake Lively, alongside Justin Baldoni and Brandon Sklenar, the film has generated significant excitement among fans of the novel. After its theatrical and television run, the movie will be available on streaming platforms Prime Video starting January 16, 2026.

Lily Bloom grew up in an environment scarred by violence and emotional wounds. As an adult, she moves to Boston determined to rebuild her life, opening her own shop and taking control of her future. Her encounter with Ryle Kincaid, a brilliant and charming neurosurgeon, sparks a fiery, passionate relationship that initially seems perfect.

Gradually, Lily begins to notice behaviors in Ryle that stir painful memories connected to her parents' past. When Atlas Corrigan, her first love, reenters her life, her stability is thrown off balance. , Lily faces a difficult reality and must make a decisive choice to protect her future and break free from a cycle of violence.

The trailer for Never Again – It Ends With Us

Never, Ever - It Ends With Us

Blending elements of romance and psychological drama, Never Again – It Ends With Us follows in the footsteps of films like The Fault in Our Stars or The Notebook, while tackling the tough issue of domestic abuse head-on. This central theme gives the story a more serious and realistic tone, moving away from idealized romantic clichés.

• To be read
• Top cinemas in Paris

The film also made headlines upon its release due to several controversies. Some viewers criticized the adaptation for softening or oversimplifying certain aspects of the novel, particularly the portrayal of violence and its psychological impact. Meanwhile, debates arose over the film's promotional campaign, which some audiences felt focused too heavily on romance at the expense of the underlying message. Despite these discussions, they ultimately helped boost the film’s visibility.

Despite the controversy surrounding it, the film’s media buzz has been undeniable: the trailer alone racked up over 128 million views in 24 hours, surpassing those of Barbie and Wicked. At the U.S. box office, the film has climbed to second place, just behind Ryan Reynolds’ Deadpool & Wolverine—a clever nod, given that Reynolds is married to Blake Lively, a detail noted by the press.

It Ends With Us primarily targets viewers seeking and layered love stories rooted in contemporary issues. Fans of Colleen Hoover's novel will recognize the main themes of her work, while those who prefer lighter romances might find the film’s seriousness a bit unsettling.