Pop up store. Is this a term that speaks to you? It's an ephemeral boutique designed to highlight a brand, the launch of a new line, or a new piece.
For several years now, pop-up stores have been flourishing in the capital. Fashion, jewelry and accessories, beauty and sports, home decor, i-tech and even food, they often appear at events such as Paris Fashion Week, or only during the year. These ephemeral stores are particularly popular, thanks to behemoths such as OFF WHITE, Jacquemus and Balenciaga, who are no strangers to the system.
The aim of this time-limited showcase operation is to promote one or more products in a creative atmosphere specific to each brand. This is a real boon for the labels, who can express their creativity to the full, making the space an inspiring, immersive experience in the brand's universe.
Often located in department stores, the pop-up phenomenon also criss-crosses the capital with ephemeral premises, sometimes offering events such as workshops or live music.
SKIMS, the must-have lingerie brand, packs its bags for summer at Galeries Lafayette Champs-Elysées
Sponsored - SKIMS signs the pop-up event of the summer with a unique installation in the atrium of Galeries Lafayette Champs-Elysées and a selection of exclusive products. [Read more]
Onitsuka Tiger (Asics) sets up shop on the Champs-Élysées: sneakers, exhibition, music, Japanese café
In conjunction with the Paris 2024 Olympic Games, the Champs-Élysées are hosting a new hot spot with Onitsuka Tiger, the sports label behind Asics, to celebrate its 75th anniversary. Until August 17, the Japanese brand is taking over a private mansion down the avenue, offering a host of events, including exhibitions, music and even a Japanese café! [Read more]
The AMI Paris terrace at Galeries Lafayette Haussmann: pop-up, ice-cream parlour & crêperie by Julien Sebbag
AMI Paris brings the French Touch to Galeries Lafayette Haussmann! From July 3 to September 2, 2024, the famous fashion label takes over the department store, from the windows to the rooftop with La Cabane AMI - ice cream parlour and crêperie - for an ultra-stylish tricolore experience! [Read more]
A pop-up store of colorful decorations and Korean lifestyle objects is about to open in the Marais district.
Korean deco and culture brand, Lightree, opens a pop-up store in the Marais, from July 25 to September 11, 2024. The brand's cheerful, colorful world is revealed just a stone's throw from the BHV, with playful accessories and stylish inflatable armchairs! [Read more]
Maison5: music, art, fashion, gastronomy and sport in a 1,800 m2 experience store in Paris
This summer, fans of design, music, fashion, sport and beautiful bodies have a date with Maison5! From June 15 to September 15, 2024, this 1800 m2 experiential house opens its doors to free exhibitions, judo classes, DJ set evenings with a famous label, haute-gastronomy signed by an ex-Top Chef & a Parisian palace chef and several ultra-cool masterclasses! [Read more]
Herbarium, the first botanical concept store to be discovered in the heart of the Marais
The Herbarium brand will open its first botanical concept-store on April 9, 2022 in the heart of the Marais, with DIY workshops, the discovery of know-how and a boutique corner, all in a plant atmosphere! [Read more]
Arty Dandy opens a new concept store in the Marais
Arty Dandy is moving to the right bank! As in the first boutique, you will find a selection of design and fashion objects. The perfect place to find a unique gift! [Read more]
MallS, the Parisian concept store for wellness and CBD
MallS, a concept store dedicated to well-being, has set up shop in the 3rd arrondissement of Paris, offering three experiences, one on each floor! On site, you can practice yoga, admire the work of young artists and buy CBD products. [Read more]
Ce-realab, the gourmet and comfortable cereal bar at Les Halles
For breakfast or a snack, there's nothing like delicious cereal to get your strength back. In a bowl, a crepe or a pancake, Ce-realab, in the Halles district, offers cereals in all their forms, just like at home! [Read more]
Café Paul Smith: the famous fashion designer takes over the Café Vert at Printemps Haussmann
Printemps Haussmann's Café Vert becomes Café Paul Smith! From March 20, 2023, the Grand Magasin's gourmet address will give carte blanche to the English fashion designer, who will inject his legendary British style into the coffee shop's decor, the pop-up's collector's items, and all the way down to the plate! [Read more]
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