You may have seen campaign posters for “A portée demain” in Paris showing squared loaves of soap, without truly understanding what that was. Paris city hall is actually launching an eco-friendly brand based on natural origin products and innovative compositions, made in France, aiming at being vegan and wasteless. So far, only cosmetics developed by PACHAMAMAI and battery powered bicycles are available, but the catalog is to expand soon.
According to director Gildas Robert, the idea is to accompany people in their choice of consumption with labelled products, as it is already the case with 250 “Ville de Paris” products. It is also about turning the municipal action into common awareness. The benefits collected through the products of this new brand will actually help to finance actions led by the city in the Environment field.
To accompany the launching of the brand, the city of Paris provides workshops at Paris Rendez-Vous:
Besides, the A portée demain movie shines a light on the city’s initiatives and innovative citizen actions in the environment field and an immersive listening area will play a collection of “Brève de Nature Sauvage à Paris” podcast from September 13, from 4 p.m. to 8 p.m.
Dates and Opening Time
Starts 1 September 2021
29 Rue de Rivoli
75004 Paris 4