For its 100th anniversary, Shalimar is inspiring the exhibition En Plein Cœur, a century of unfiltered love, from October 22 to November 16, 2025, at the Maison Guerlain. Spanning three floors, more than thirty artists—including Pablo Picasso, Louise Bourgeois, David Hockney, and Niki de Saint Phalle—explore love in all its forms, through major works and a sensory olfactory journey.