Tic tac! The moment for the Journées Européennes du Patrimoine 2026 is nearly upon us, the event that lets you dive into France’s most majestic sites—and the most exclusive venues as well. In Paris, you’ll need to chart a smart itinerary if you want two days to take in the capital’s abundant treasures. Monuments, museums, workshops, there’s no shortage of wonders to discover!
And there, on Boulevard des Capucines in the 9th arrondissement, sits Maison Bucherer, which is taking part in the 43rd edition of the Journées du Patrimoine 2026 à Paris, just like other renowned houses such as Cartier and Boucheron. Step through the shop doors, all clad in wood, and dive into the wondrous world of watchmaking.
The Bucherer adventure began in 1888 with the first store opening in Lucerne and proliferated in 1924, when the creators' son signed a partnership with Rolex, one of the most famous watch brands in the world today. In 2013, Bucherer celebrated its 125th anniversary and opened the world's largest watch and jewelry boutique in Paris. Today, Bucherer is Europe's largest watch and jewelry brand.
The 2026 Heritage Days are a boon for watches enthusiasts who will be able to meet the brand's staff and discover their craft through a range of activities. A can’t-miss event to explore on Saturday, September 19, 2026, at the heart of this house of tradition.
A Look Inside Frédérique Constant's Manufacture
Join a rare live watchmaking demonstration at Frédérique Constant, guided by a master watchmaker. Dive into the artistry and precision of Swiss horology and discover the distinctive know-how behind each timepiece.
No reservation required, free access (ground floor of the store).
Participation terms: Free | No reservation required
Schedule: Saturday, September 19, 2026 — 11:00 AM to 6:30 PM
Gemmology Conference
A journey into the world of diamonds and colored gemstones.
A true spotlight on the characteristics of colored stones and the diamond’s path—from rough stone to faceted jewel, along with the 4Cs.
Registration opens on Tuesday, September 1, 2026.
Participation by registration only.
Participation conditions: Limited to ten people. Registration opens on Monday, 24 August 2026. - Reservation required | Free - evenementparis@bucherer.com
Schedule: Saturday, September 19, 2026, 11:00 AM–6:00 PM
Exploring the iconic models of watchmaking
A tour through iconic watch models and their histories, during a conference led by an expert from Bucherer.
Registration opens on Tuesday, September 1, 2026.
Participation is by registration only.
Participation terms: Limited to 10 participants per session. Registration opens Monday, August 24, 2026. - Free | Booking required - evenementparis@bucherer.com
Hours: Saturday, September 19, 2026 — 11:00 AM to 5:00 PM
A Deep Dive into the Art of Watchmaking
Step into the fascinating world of haute horlogerie, exploring the invisible mechanisms that bring time to life. An immersion at the heart of time engineering.
An expert watchmaking eye on mechanical movements: equipped with a loupe, searching for the horological subtleties that turn a jumble of parts into a true jewel of fine watchmaking.
A journey between traditional craft and technological innovation.
Registration opens on Tuesday, September 1, 2026. Participation by registration only.
Participation terms: Limited to 10 people per session - Free | Reservations required - evenementparis@bucherer.com
Hours: Saturday, September 19, 2026 — 11:00 AM to 5:00 PM
A Look Inside the Serafino Consoli House Universe
Meet Serafino Consoli, the Italian jewelry house whose pieces are as intricate to craft as they are effortless to wear. Each Serafino Consoli jewel is a patented work of art, engineered to stand the test of time while offering, at first sight, an authentic sensory experience that captivates.
No appointment needed—open to the public from 2:00 PM to 5:00 PM (ground floor of the shop).
Participation terms: No reservation required; open access from 2:00 PM to 5:00 PM - Free | No reservation required
Schedule: Saturday, September 19, 2026 — 2:00 PM to 5:00 PM
Exploring Longines' Heritage
Longines will feature historic pieces specially sourced from its Swiss museum, offering a chance to see watches that have shaped the brand’s history.
Registration opens on Tuesday, September 1, 2026.
Participation by registration only.
Participation terms: Registration required | Free - evenementparis@bucherer.com
Schedule: Saturday, September 19, 2026 — 3:15 PM to 4:00 PM
Dates and Opening Time
On September 19, 2026
Location
Bucherer House
12 Boulevard des Capucines
75009 Paris 9
Route planner
Access
M° 3, 7, 8: Opéra
Prices
Free
Recommended age
From 15 to 99 years old
Official website
www.bucherer.com
