Louis Vuitton launches a free online game in honor of its collaboration with Yayoi Kusama

Published by Audrey de Sortiraparis · Photos by My de Sortiraparis · Published on January 16th, 2023 at 11:20 a.m.
Louis Vuitton x Yayoi Kusama, the fashion collaboration whose amazing installations can be seen in the capital, is getting a free app, hosting a series of augmented reality mini-games. Immerse yourself in the explosive world of the Japanese artist and collect all sorts of objects inspired by the collection!

After the online and Instagram mini-games Adidas x Gucci or even Hermès, Louis Vuitton is taking its turn in the gaming world on the occasion of its collaboration with Yayoi Kusama. Starting Saturday, January 14, 2023, discover the hallucinogenic universe of the Japanese artist through a series of mini-games in augmented reality by downloading theLVxYK App.

Yayoi Kusama chez Louis Vuitton sur les Champs-Elysées - photos Yayoi Kusama chez Louis Vuitton sur les Champs-Elysées - photos Yayoi Kusama chez Louis Vuitton sur les Champs-Elysées - photos Yayoi Kusama chez Louis Vuitton sur les Champs-Elysées - photos Yayoi Kusama's crazy installations at Louis Vuitton Champs-Elysées and Vendôme
The contemporary artist Yayoi Kusama, who signed a new collaboration with Louis Vuitton, invests two Parisian stores with unusual works! On the Champs-Elysées, her monumental installation is quite surprising. It can be seen in giant format, decorating the brand's emblematic building. And on Place Vendôme, a robot version of herself draws signature peas continuously on the window. A must see! [Read more]

For this second collaboration with Yayoi, Vuitton is thinking big! In addition to the artist's crazy installations to give a makeover to the brand's Parisian flagships, the luxury brand is launching the free LVxYK game. The goal is simple! Immerse yourself in the canonical pop and POINT-illuminated landscapes of the collab' between the House and Yayoi Kusama, collect objects inspired by the collection, find the way out of the "Louis Labyrinth" and experiment with infinity by painting polka dots on the designer's iconic coloquintes.

And, to motivate you a little more, know that there are some real surprises in store for the winners!

Learn more about the Louis Vuitton x Yayoi Kusama collaboration and play the mini-games by downloading the free app

Practical information

Dates and Opening Time
Starts January 14th, 2023

×

    Prices
    Free

    Official website
    play.google.com

    Comments
    Refine your search
    Refine your search
    Refine your search
    Refine your search