Veja General Store: the sneaker brand's boutique-cordonnerie-retoucherie opens in Paris

If you thought you'd seen it all when it comes to sneakers, think again! Veja, the sneaker brand made famous by Kate Middleton and others, has opened a new address in the 10th arrondissement of Paris, soon to become the new HQ for sneaker enthusiasts: Veja General Store.

Powered by Veja's undisputed reputation for ethical, French fashion, this ultra-trendy spot offers a shopping experience like no other. Designed with flair by the architects atAlors Studio, this 100m2 den is a veritable playground for streetwear enthusiasts.

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In this sneaker sanctuary, you're immediately greeted by a shoe repair shop open 7 days a week. And yes, there's no need to say goodbye to your favorite sneakers as soon as they show the slightest sign of wear. At Veja General Store, repair is king and everything is done to keep your shoes in top shape!

But that's not all this sneaker paradise has to offer. In addition to unveiling the latest fashionable pairs, the concept store also offers a garment alteration service, as well as a selection of cool products ranging from socks to books and stationery, as well as care products and accessories to pamper your precious ones. And the best part? Prices are degressive according to the number of pairs you bring in. A real gesture for the planet while staying stylish!

With the Veja General Store, the brand takes its commitment to sustainable, responsible fashion a step further. Being green has never been so cool!