H&M is back at it on the collaboration front, and this time, it’s all about sparkle. The Swedish powerhouse teams up with ELIE SAAB, a house famed for red-carpet silhouettes, precious embroidery and a taste for glamour. The collection will launch on October 22, 2026 in a selection of boutiques and on hm.com.
What to do in Paris' fashion scene in September 2026? Exhibitions, pop-ups, shopping and great deals
The fashion season is in full swing in September 2026 in Paris and Île-de-France. Between exhibitions, pop-ups, workshops and new shops, the month offers plenty of opportunities to spot trends, discover new addresses, and refresh your shopping list. [Read more]
Born in Beirut, the house first made its name with wedding gowns defined by intricate lacework, embroidery and luxe details, before lighting up runways and red carpets around the world. The designer later joined the French Chambre Syndicale de la Haute Couture. Since then, the label’s world has hovered between haute couture, ready-to-wear and accessories, always with a taste for clean lines, refined fabrics and meticulous finishes.
For ELIE SAAB H&M, couture vibes slip into a collection designed for a broader audience. At the core: intricately crafted dresses, sparkling outfits, structured suits, lace, embroidery, gradient sequins, and monogrammed prints. The wardrobe is offered for both women and men, with shoes and accessories as well.
No red carpet needed to bring on the sparkle. The idea is to weave ELIE SAAB’s aesthetic into a broader wardrobe, with pieces designed for different moments of the day garde-robe plus large, with pieces designed for different moments of the day. The designer also speaks of a collection crafted for those who love the House’s universe, with meticulous attention to every detail.
At H&M, Ann-Sofie Johansson highlights Elie Saab's journey from Beirut to Parisian haute couture, and promises a collection that is "magical, sumptuous and decidedly glamorous".
Mark your calendars for Thursday, October 22, 2026 to discover ELIE SAAB x H&M in stores and online.
What to do in Paris' fashion scene in September 2026? Exhibitions, pop-ups, shopping and great deals
