H&M is back at it on the collaboration front, and this time, it’s all about sparkle. The Swedish powerhouse teams up with ELIE SAAB, a house famed for red-carpet silhouettes, precious embroidery and a taste for glamour. The collection will launch on October 22, 2026 in a selection of boutiques and on hm.com.
Paris fashion in October 2026: must-see exhibitions, pop-ups, boutiques, and deals not to be missed
After the buzz of the runways, October 2026 keeps Paris in full fashion mode. Between fashion exhibitions, pop-ups, new stores, workshops and shopping tips, the capital and Île-de-France are stacking up events to stay on-trend for the season. [Read more]
Born in Beirut, the house first made its name with wedding gowns defined by intricate lacework, embroidery and luxe details, before lighting up runways and red carpets around the world. The designer later joined the French Chambre Syndicale de la Haute Couture. Since then, the label’s world has hovered between haute couture, ready-to-wear and accessories, always with a taste for clean lines, refined fabrics and meticulous finishes.
For ELIE SAAB H&M, couture vibes slip into a collection designed for a broader audience. At the core: intricately crafted dresses, sparkling outfits, structured suits, lace, embroidery, gradient sequins, and monogrammed prints. The wardrobe is offered for both women and men, with shoes and accessories as well.
No red carpet needed to bring on the sparkle. The idea is to weave ELIE SAAB’s aesthetic into a broader wardrobe, with pieces designed for different moments of the day garde-robe plus large, with pieces designed for different moments of the day. The designer also speaks of a collection crafted for those who love the House’s universe, with meticulous attention to every detail.
At H&M, Ann-Sofie Johansson highlights Elie Saab's journey from Beirut to Parisian haute couture, and promises a collection that is "magical, sumptuous and decidedly glamorous".
Mark your calendars for Thursday, October 22, 2026 to discover ELIE SAAB x H&M in stores and online.
Paris fashion in October 2026: must-see exhibitions, pop-ups, boutiques, and deals not to be missed
