Journées du Patrimoine 2025 at Visionnaire, the historic L'Oréal headquarters in Paris

Are you ready for an exciting cultural season? The Journées du Patrimoine return on September 20 and 21, 2025 for a weekend of free discoveries in Paris and the Île-de-France region. Museums, institutions and private mansions invite you to join them for exceptional guided tours, enhanced by activities to be enjoyed with family and friends. And for the more inquisitive, it's a chance to explore places that are usually off-limits, such as artisans' workshops, backstage at the finest the aters or other hidden treasures just waiting to be revealed.

Heritage Days 2025 in the world of fashion, luxury and beauty
The Journées du Patrimoine 2025 in Paris takes place this weekend, September 20 and 21, 2025. For the occasion, we invite you to discover the temples of fashion in Paris that are opening their doors to you. The secrets of the fashion houses and department stores are waiting for you! [Read more]

This year, the Journées du Patrimoine will be opening the doors of 14 rue Royale in Paris, home to Le Visionnaire - Espace François Dalle, the historic headquarters of the L'Oréal Group. Reopened in 2023, the address welcomes L'Oréal teams in a setting combining the charm of the past with the innovations of the future. This exclusive tour, by reservation only, invites visitors to explore a place where heritage blends with cutting-edge techniques to shape the future of beauty.

• To be read
• This week's tips in Paris and the Ile-de-France region, December 8-14, 2025

Program for the Journées du Patrimoine 2025 at L'Oréal Groupe's historic headquarters in Paris:

• Visionnaire guided tour - Espace François Dalle, L'Oréal historic headquarters
  Saturday, September 20, 2025 - 10:00 ⤏ 17:00 | Sunday, September 21, 2025 - 10:00 ⤏ 16:00
  

  L'Oréal's historic headquarters since 1938 and renamed "Le Visionnaire" when it reopens in 2023, 14 rue Royale is a place steeped in history. Located at the crossroads of rue Saint-Honoré and rue Royale in Paris, stands one of the architectural masterpieces of the French 18ᵉ century erected by architect Ange-Jacques Gabriel, whose facade and roof are listed as historic monuments.

  Redesigned in 2017 by Alain Moatti, the architect has brought a futuristic dimension to the project, notably with this ovoid shape reminiscent of the creative process, and thus continues to build a bridge between heritage and future.