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Communiqué Sponsorisé · Photos by
Laurent de Sortiraparis · Updated on March 7, 2025 at 12:54 p.m.
· Published on March 3, 2025 at 02:14 p.m.
August is a challenging month for Parisian restaurants, boutiques and other concepts. As Paris empties of its inhabitants, many places opt for a summer closure. If you want to make the most of this period, here are the tips you need to communicate effectively this summer.
August in Paris: a month often perceived as a slow period for establishments and events. Between Parisians deserting the capital and tourists focusing on certain emblematic districts, it can seem difficult to attract people. But with the right communications strategy, you can turn this period into a real opportunity! Here's how to boost your visibility and attract visitors all summer long.
Rely on high-impact digital communication
In summer, visitors plan their outings mainly online. To capture their attention, it's essential to adopt an effective digital strategy:
- SEO optimization: A good Google ranking is essential. Make sure your establishment or event appears in the first search results.
- Active presence on social networks: Instagram, TikTok and Facebook are your best allies for promoting your summer events and offers.
- Targeted advertising: A well thought-out sponsored campaign reaches a qualified audience looking for summer experiences.
Rely on specialized media like Sortiraparis
With over 10 million visitors a month, Sortiraparis is the reference for going out in the Paris region. By joining Sortiraparis, you benefit from :
- Strategic promotion: sponsored articles, visibility on social networks, advertising inserts...
- Optimized referencing to appear in visitors' searches.
- A qualified audience actively seeking ideas for outings.
- International reach, with articles available in 30 languages to appeal to foreign tourists.
Creating attractive summer offers
Summer is the season for special offers and exclusive events:
- Extended happy hours and summer menus for bars and restaurants.
- Reduced rates or duo offers for museums and attractions.
- Unique events: concerts, open-air shows, interactive activities.
- Immersive experiences for families and tourists in search of originality.
Encourage word-of-mouth and customer reviews
Recommendations are a powerful lever for attracting visitors:
- Encourage positive reviews on Google and Tripadvisor.
- Create a dedicated hashtag to encourage visitors to share their experience.
- Set up loyalty or referral programs to encourage customers to return.
Even in the middle of August, Paris remains a dynamic city full of opportunities. With a well thought-out communication strategy, a presence on Sortiraparis, and attractive offers, you can turn this period into a real success!
Want to spotlight your venue or event? Contact us and discover our communication solutions!
And did you know? Sortiraparis regularly organizes workshops for professionals wishing to boost the visibility of their concepts. Don't miss our next events!
To find out more:
Contact Sortir à Paris directly to help you promote your establishment or event.
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