When is the best time to promote your concept? Our tips for maximum impact!

Communication is an art, and forParisian venue andevent managers , knowing when to talk about your offering is as important as how. The good news? There are strategic moments to maximize your impact and attract the maximum number of visitors.

Here are the key periods not to be missed!

1. Before a busy period

Certain times of the year are conducive to a greater number of visitors. Anticipating your communication needs allows you to capture attention before the competition saturates the space.

Targeted highlights :

• Back to school: September marks a return to cultural life and outings.
• Christmas and New Year: From November to December, people are looking for ideas for activities and gifts.
• Spring and summer: with the arrival of fine weather, the desire to go out explodes.

💡 Tip: For these periods, start communicating a month in advance to build anticipation and maximize your audience.

2. Just before an event or novelty

Launching a new concept, opening a new space, organizing a special event? Build excitement with a teasing strategy!

Ideas to exploit :

• Teasers on social networks (countdown, exclusive extracts)
• Prominence on Sortiraparis.com, the leading city guide to Paris news.
• Strategic partnerships to reach a targeted audience.

3. During off-peak periods

Everyone communicates in high season... But daring to communicate during quieter times can make you stand out from the crowd!

Ideal moments :

• January and February: People are looking for new activities after the holidays.
• Between April and May: Before the tourist influx, take advantage of an engaged local audience.
• Late summer : Many people are back in Paris and looking for new ideas.

Winning tactics: Propose special offers or exclusive events to energize these periods.

4. Regularly to stay visible

The key isnot to wait for special occasions to talk about yourself! A regular presence ensures constant visibility.

Best practices :

• Publish weekly content on your social networks.
• Update your information on Sortiraparis.com to benefit from a continuously qualified audience.
• Plan communication campaigns to animate your community.

Boost your visibility with Sortiraparis!

Sortiraparis.com attracts 10 million visitors a month, a Parisian and tourist audience ideal for promoting your venue.

With a monthly subscription that can be cancelled at any time, you can enjoy a continuous and effective presence on the platform.

Need a boost? Opt for sponsored highlights and boost your visibility instantly!

And did you know? Sortiraparis regularly organizes workshops for professionals wishing to boost the visibility of their concepts. Don't miss our next events!

To find out more:
Contact Sortir à Paris directly to help you promote your establishment or event.

• I'm opening a new venue in Paris. How do I get the word out? Tips and advice to follow
• Influencer, media or press relations agency: what's the best way to publicize my concept?
• How to attract foreign clientele to your Parisian venue: strategy ideas
• How can I fill my event in a hurry? Ideas for last-minute communication
• When is the best time to communicate about your concept? Tips to avoid missing the mark
• Communicating in September: how to boost your visibility at the start of the new school year, tips and tricks
• Attracting visitors to Paris even in August: how to rise to the summer challenge
• How to relaunch the communication of a concept that has existed for several years in Paris
• How to attract Parisian customers? Here's how to promote your destination!

This page may contain AI-assisted elements, more information here.