Mark your calendars! L'Oréal Paris is launching the 6th edition of its Défilé on October 1, 2023 on the forecourt of the Eiffel Tower, during Paris Fashion Week. Beauty, strength and self-esteem are in the spotlight this year, at this open-air show open to all!
"As a feminine and feminist brand, we are convinced that self-esteem is the result of working on oneself, and that beauty is the catalyst for this journey," says Delphine Viguier-Hovasse, International General Manager of L'Oréal Paris.
Called"Walk Your Worth", the beauty brand's Défilé 2023 conveys a message of emancipation for women, those heroines to whom L'Oréal is actively committed. In the vein of Stand Up, its international program to raise awareness of street harassment, the brand invites women to gain confidence in themselves and in their future.
"As the world's leading beauty brand, we are naturally committed to supporting women in their quest for independence, so that they can become what they aspire to be. Through this fifth edition of the L'Oréal Paris Fashion Show, we remind all women that their singularity is their greatest strength", she adds.
And to convey its values and the strength of its commitment, L'Oréal has chosen one of the world's most iconic monuments: the Eiffel Tower. This is the first time that the forecourt of the Iron Lady will host an event of this scale, offering an ideal scenography right in the heart of the fashion capital.
Dates and Opening Time
On October 1st, 2023
Starts at 09:00 p.m.
Location
Eiffel Tower
5, avenue Anatole-France
75007 Paris 7
Access
Metro and RER: Line 6 or 9 "Trocadéro" station Line 6 "Bir-Hakeim" station RER C "Champ de Mars - Tour Eiffel" station
Prices
Free
Official website
www.loreal-paris.fr
