The l'Oréal Paris 2025 show takes over the Parvis de l'Hôtel de Ville for Fashion Week

L'Oréal Paris returns for an 8th edition of its annual Fashion Show, this September 29, 2025, on the occasion of Paris Fashion Week! This time, the beauty brand's emblematic ambassadors will take to the catwalk in fabulous outfits by leading fashion houses.

The l'Oréal Paris 2025 fashion show, organized as part of Paris Fashion Week, is an exceptional event celebrating the emancipation of women, this year on the forecourt of the Hôtel de Ville, where an urban forest now stands... It's worth noting that this fashion show is generally open to the public free of charge upon reservation, with the added bonus of live broadcasts.

What's with the parade?

The l'Oréal Paris 2025 fashion show is a fashion event designed to highlight women's emancipation, sisterhood and inclusivity. Organized by the official partner of Paris Fashion Week, l'Oréal Paris, it was held in the Place de l'Opéra, one of the capital's most emblematic locations. This open-air fashion show is generally a true celebration of women and feminism, with bold looks and a powerful message of inclusivity.

Where else in Paris?

In previous editions, L'Oréal Paris has taken over iconic locations such as the Seine transformed into a catwalk in 2017, the Champs-Élysées in 2019 and the Place de l'Opéra in 2024, offering grandiose fashion shows accessible to the general public.

When does it take place?

September 29, 2025, late evening, 9pm, Place de l'Hôtel de Ville.

How can we see it?

Direct access to the show is generally free with reservation, and the show sells out very quickly. In any case, it was possible to follow the event live on Instagram and on Roblox. This feature enables everyone to participate virtually in this celebration of femininity.

Which celebrities will be taking to the catwalk?

The show brought together an impressive family of international L'Oréal Paris spokespeople. Among the iconic figures expected to attend were Gillian Anderson, Simone Ashley, Marie Bochet, Cindy Bruna, Viola Davis, Jane Fonda, Bebe Vio Grandis, Ariana Greenblatt, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria, Andie MacDowell, Helen Mirren and Aishwarya Rai, as well as French ambassadors Charlotte Cardin and Philippine Leroy-Beaulieu.