L’Oréal Paris Fashion Show 2026: date, stars, public access and registrations, what you need to know

Kendall Jenner, Eva Longoria, Jane Fonda, Cara Delevingne, and Viola Davis are expected at the L’Oréal Paris 2026 Runway Show, set for September 28 at Place Joffre. A public, by-registration event, with the Eiffel Tower as the backdrop.

Each season, as Parisian runways showcase silhouettes and new collections, L'Oréal Paris unveils its brushes, its lipsticks and its ambassadors for its own Fashion Week moment. Created in 2017, Le Défilé L'Oréal Paris takes over a landmark venue in the capital each year and brings the catwalk into the city, bridging the worlds of fashion and beauty for the public.

In 2026, the runway moves to Place Joffre in the 7th arrondissement, with the Eiffel Tower as a backdrop, on September 28 at 9 p.m. Dubbed "Express Your Worth", this edition celebrates sisterhood, inclusivity, freedom and self-confidence, extending the brand’s iconic signature, Because you’re worth it.

The staging changes with each edition. After its first bow on the Champs-Élysées in 2017, the show notably moved to Place de l’Opéra in 2024, and then to the forecourt of the Hôtel de Ville in 2025. Paris thus becomes an XXL runway, with refreshed scenography at every Fashion Week.

Who’s walking the L’Oréal Paris runway?

On this catwalk, models aren’t the only ones who know the drill. Actresses, singers, athletes, models, spokespersons and other international brand ambassadors for the beauty brand take the spotlight, dressed by major houses and styled and made up by the group’s teams.

The casting evolves every year. For 2026, the lineup includes Simone Ashley, Marie Bochet, Charlotte Cardin, Viola Davis, Cara Delevingne, Jane Fonda, Bebe Vio Grandis, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria, Andie MacDowell, Aishwarya Rai and Kristen Bell. Behind the scenes, the international makeup artist Harold James and the hair expert Stéphane Lancien will lead the beauty looks with their teams.

Behind the stars and the beauty looks, the show also sends a message about self-esteem and empowerment. A long-running initiative off the runway since 2020 with the global Stand Up program against street harassment, it raises awareness of harassment in public spaces and offers training based on the 5D method to learn how to respond as a bystander or a victim.

Can you attend the L'Oréal Paris fashion show?

That's one of the hallmarks of the event. While many Fashion Week runways stay reserved for industry professionals and attendees, the cosmetics brand aims to open its showcase to a wider audience.

Modalities vary by year, with free reservations for some editions and a different access setup for others. In 2026, the brand announces a show "open to everyone, by registration and while seats last". The registration site will open on the evening of September 21, 2026. You’ll have to wait until then to try to secure a spot. A caveat: previous editions have shown that crowds and capacity limits can complicate entry, and simply reaching the area doesn't guarantee a good view of the runway.

The show will also be streamed live on M6+, as well as on Instagram, TikTok, YouTube and L’Oréal Paris’ digital platforms.

Every year, the L'Oréal Paris Fashion Show puts Paris back in the spotlight with its mix of fashion, beauty looks, and international personalities. A reminder that during Fashion Week, style is also crafted with a few brushstrokes. Because Paris is worth it.