New Balance opens a pop-up in Paris: free exhibition, workshops, café & bookshop this weekend!

Published by Audrey de Sortiraparis · Photos by Audrey de Sortiraparis · Published on October 28th, 2023 at 10:30 p.m.
New Balance is opening a pop-up shop, celebrating the legendary 1906 sneaker, in the heart of the Marais district! This weekend, from October 28 to 29, 2023, come and discover its history through an exhibition and free workshops, enjoy a coffee while leafing through a stylish book from the bookshop, and share the values of vintage fashion during a dedicated talk. Head to this cool, open-to-all venue to discover how the once cheesy New Balance has become a style staple for fashionistas!

This weekend, fashion addicts and sportswear fans gather to immerse themselves in the world of the legendary sneaker: the New Balance 1906. On October 28 and 29, 2023, New Balance opens a sensational pop-up in the heart of Paris' Marais district!

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It's the must-see event for fans of the iconic American brand! In the spotlight: the 1906 model, a true sportswear legend! With this new pop-up, New Balance retraces the history of this legendary sneaker through a free exhibition of retro products and posters.

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But that's not all! Other surprises include a New Balance café with free pastries, and an ultra-stylish bookshop.

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Also on the program: a talk on theimpact of vintage on today's fashion, hosted by @abou_sega, with Regina Daghman and @anthonyvnct, on Saturday at 6pm, and free screen-printing workshops (Sunday afternoon) to be booked directly at the pop-up! For the textile printing workshop, the address even supplies New Balance T-shirts, extra!

New Balance may once have been seen as the cheesy but comfortable shoe, but today it's proudly flaunted by the most fashionable it-girls and it-boys. So head to the New Balance pop-up this weekend to immerse yourself in the history and future of fashion, while staying on the cutting edge of style. A last-minute rendez-vous not to be missed!

Practical information

Dates and Opening Time
From October 28th, 2023 to October 29th, 2023

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    Location

    10 Rue de Turenne
    75004 Paris 4

    Access
    Metro 1 Saint-Paul

    Prices
    Free

    Official website
    www.newbalance.fr

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