YSL Loveshine Factory: Yves Saint Laurent Beauty's free experiential pop-up - last day

Yves Saint Laurent Beauté invites you into its trendy world to unveil the new YSL Loveshine lipstick collection. Join us on Tuesday March 26 and Wednesday March 27, 2024, at the heart of a free experiential pop-up, packed with sensory animations and many other surprises, just a few meters from Place de la République,

To all glamour-addicted beautystas, now's the time to fix your makeup because Yves Saint Laurent Beauté has a sensory experience in store for you at the"YSL Loveshine Factory", an ephemeral temple of beauty located just a stone's throw from Place de la République, Paris. On Tuesday March 26 and Wednesday March 27, 2024, the luxury label will unveil the new "YSL Loveshine" lipstick collection, embodied by Dua Lipa, at the heart of a free experiential pop-up open to all!

The entrance opens onto a suspended XXL heart, the first stop on an immersive journey into the glam-rock universe ofYves Saint Laurent. What follows is a veritable sensory journey punctuated by experiments, animations and flash make-up sessions, performed by make-up artists using the latest cosmetics. And that's just the beginning...

The pop-up will be packed with unique, ultra-instagrammable spots. On the program? An"Infinity Mirror Box" adorned with mirrors and screens for hot photos, a futuristic space where robots will choreograph lipsticks, and an olfactory bar.

Not to mention a wide range of interactive activities, including pincer machines, a personalized chess game, a love note corner, ball machines, an ephemeral tattoo service and many other surprises... A discovery and a selfie for every detour!

And, because the experience doesn't stop at the LOVESHINE FACTORY door, YSL Be auté is also offering an augmented reality experience developed by Google (Google Geospatial), by scanning a QR Code on the front of the pop-up. For those who haven't had the chance to discover the brand's new products, YSL Beauté is launching a Lens Snapchat to virtually test the latest lipstick shades and proudly show off your style on social networks!