A surprise on the Parisian pavement: Jaden Smith becomes Christian Louboutin's first-ever men's artistic director. At the age of 27, the American settles in Paris to design four collections a year of shoes, bags and accessories. The first models will hit the catwalk in January 2026, under the spotlight of Men's Fashion Week.
Son of Will Smith and Jada Pinkett Smith, Jaden has always taken fashion by storm. On red carpets and catwalk front rows alike, he flaunts a gender-fluid, streetwear wardrobe, somewhere between the audacity of Pharrell Williams and the allure of A$AP Rocky. His creative universe is also supported by MSFTSrep, which he co-founded with his sister Willow, a label and community for free spirits and outsiders who want to assert themselves outside the norm.
It all began in 2019, during a first exchange with Christian Louboutin. Since then, the French designer has recognized in him the same fiery energy as in his own youth: love of color, freedom of tone and inventiveness without a net. The result is a brand-new chapter for the house with the red soles!
