After a year at 117 Rue du Bac, Zara Home's pop-up L'Appartement has packed away its cushions. Designed by the Spanish brand, this space combined decoration, design, and lifestyle, becoming an inspiring stop in the 7th arrondissement. Conceived as an immersive experience, it reflected the Inditex group's desire to explore more premium formats in elegant settings.
But there's no question of turning the page—just changing addresses! The "El Apartamento" concept, launched in 2023, is back in a sustainable version, ready to pimp up the Left Bank once again. The new location is 83 Rue du Bac, within the Beaupassage space. It's a move that feels like coming home: same neighborhood, same spirit, but this time, the suitcases are ready to stay. According to FashionNetwork, the opening is scheduled for before the end of 2025.
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This opening marks a new stage in the Spanish group's strategy: to create elegant, experiential spaces with a strong local identity, where interior design can be discovered in a new way. The ambition? To offer a higher-quality environment, designed as an immersion in the world of design and lifestyle.
The permanent version of "El Apartamento" is already shaping up to be a must-visit interior design destination on the Left Bank, faithful to the spirit of the neighborhood and the taste for beauty.
Location
Beaupassage
53 Rue de Grenelle
75007 Paris 7
