In Paris, beauty takes the lead and slips into the hotel to reinvent itself from the inside. Following immersive stops like NARS, which had already transformed a Paris address into a unique sensory experience, the concept now wins over Yves Saint Laurent Beauté. From March 27 to 29, 2026, the brand will take over Hôtel Les Bains with the YSL Lovenude Hotel, an immersive pop-up (by reservation, registration link on the Snapchat accounts of @payly @nourhene_off @maybeshanux and @thefrenchgirl on March 25) where beauty routines meet theatrical staging.
Located in this iconic, forward-thinking venue, each room transforms into a living set. Guests navigate through a guided journey: solving puzzles, tackling challenges, and exploring textures... The lipstick collection reveals itself gradually across different spaces, offering a fun and sensory experience where discovery is just as important as entertainment.
Behind the mirrors, commitment becomes tangible. The brand highlights its partnership with En avant toute(s) through the "Loving Without Abuse" program. A dedicated space, run by the organization, raises awareness about domestic violence and offers concrete support for their initiatives, including donations.
And because beauty never sleeps, the experience continues into the night: on Thursday, March 26, from 10 PM to 2 AM, the Bains Douches club will host a female-focused electro party featuring Jeune Pouce and Melittah spinning the decks (tickets available on Monday, March 23 at 6 PM).
An immersive experience where glamour, playfulness, and excitement blend seamlessly together!
Dates and Opening Time
From March 26, 2026 to March 29, 2026
Location
Hotel Les Bains
7, Rue du Bourg l'Abbé
75003 Paris 3
Access
Réaumur Sébastopol or Arts et Métiers
Prices
Free
Average duration
30 min
More information
Registration link for the pop-up on the Snapchat accounts of @payly @nourhene_off @maybeshanux and @thefrenchgirl on March 25
10 a.m.–8 p.m. (6 p.m. on Sunday, March 29) – 30-minute slots
