This beauty pop-up takes over the rooms of Hôtel Les Bains in Paris, offering an immersive experience.

Step into the legendary Hôtel Les Bains and discover a beauty pop-up that breaks all the rules. From March 27 to 29, 2026, each room becomes a captivating immersive experience, blending riddles, challenges, and sensory surprises.

In Paris, beauty is taking center stage and moving into hotels to reinvent itself. After immersive pop-ups like NARS, which transformed a Parisian location into a unique sensory experience, the concept is now capturing the imagination of Yves Saint Laurent Beauté. From March 27 to 29, 2026, the brand will occupy the Hôtel Les Bains with the YSL Lovenude Hôtel, an immersive pop-up (by reservation) where beauty treatments meet theatrical staging.

Ce pop-up beauté investit les chambres de l'Hôtel Les Bains à Paris pour une expérience immersive — Yves Saint Laurent Beauté

Located in this iconic, forward-thinking venue, each room transforms into a living set. Guests navigate through a guided journey: solving puzzles, tackling challenges, and exploring textures... The lipstick collection reveals itself gradually across different spaces, offering a fun and sensory experience where discovery is just as important as entertainment.

What’s on the agenda:

Immersive Experience: Engage in interactive games and solve puzzles in each room.
Win two exclusive experiences:
- A beauty brand product suitcase
- An overnight stay at Hôtel Les Bains
Beauty Zone: Get styling tips and makeup touch-ups from professional make-up artists featuring the latest trends.
Signature Photo Corner: Capture a souvenir shot in front of the iconic Cassandre logo.
Exclusive Gifts and Goodies: Mini mascara, shower gel, Hair Clip (while supplies last).

Behind the mirrors, commitment becomes tangible. The brand highlights its partnership with En avant toute(s) through the "Loving Without Abuse" program. A dedicated space, run by the organization, raises awareness about domestic violence and offers concrete support for their initiatives, including donations.

And because beauty never sleeps, the experience continues into the night: on Thursday, March 26, from 10 PM to 2 AM, the Bains Douches club will host a female-focused electro party featuring Jeune Pouce and Melittah spinning the decks (tickets available on Monday, March 23 at 6 PM).

An immersive experience where glamour, playfulness, and excitement blend seamlessly together!