You know K-pop—but have you explored the other facets of Korean culture?
Interior design, craftsmanship, contemporary painting, floral art…
Today, Korean designers freely fuse tradition and modernity to envision new, elegant, and distinctive worlds.
If you want to discover a contemporary, authentic Korean culture that is still relatively little known, don’t miss the 3rd edition of the pop-up imagined by SOIH, centered on the theme “May, the month of family”. This space is ideally located in the heart of Paris, in the Marais district (3rd arrondissement).
In Korea, May is commonly dubbed the “month of the family.”
From Children’s Day to Parents’ Day, and even Teacher’s Day, all these celebrations cluster in this period.
For decades, Koreans have given themselves carnations to express gratitude.
By visiting this new edition of the pop-up SOIH, you can immerse yourself in the distinctive May atmosphere that characterizes Korea.
Discover May the Korean way… and take the opportunity to find unique gifts for Mother's Day and Father's Day, coming up soon in France!
1. February Mountain (이월산)
February Mountain is a craft premium brand inspired by the traditional Korean mother-of-pearl art. It reinterprets this heritage with elegance to suit contemporary living, from jewelry boxes to exceptional furniture. Each piece, handmade by skilled artisans in Korea, embodies a subtle balance between tradition and modernity.
2. Bon’ee (보니)
Inspired by minhwa, the Korean folk paintings steeped in wishes and symbols, Bon’ee revives an art that sits at the heart of everyday life. Once used to decorate and accompany life’s precious moments, these works are today become delicate, contemporary objects. The brand invites you to bring poetry and meaning to every moment of daily life.
3. Green Flair (그린 플레어)
Green Flair crafts distinctive textile pieces by blending Korean aesthetics with contemporary design. Through creations that are both playful and refined, the brand injects warmth and cultural flair into everyday life. Its signature items humorously reinterpret traditional Korean symbols of good fortune.
4. Mooa Kbeauty (무아)
Driven by her own journey and pursuit of healthy skin, Elina founded Mooa, a carefully curated lineup of Korean cosmetics tailored to every skin type. Mooa, a name that signals a return to essentials and harmony, offers a soft, balanced approach to skincare. Through a selective range, the brand invites you to discover beauty that is both effective, natural, and deeply soothing.
5. Lacqraft (라크라프트)
Lacqraft reimagines the traditional Korean lacquer art (ottchil) through a contemporary, minimalist design. Each piece highlights the depth and natural richness of this ancient technique, executed with meticulous craftsmanship. Its signature trays, with the subtle crescent shapes of the a Tray and the oval form of the C & D Tray, come in a varied color palette, allowing everyone to find the one that suits them.
6. Osulloc (오설록)
Osulloc is a Korean tea house born on Jeju Island, the volcanic isle where fog, sea winds, porous basalt soils and mineral-rich water converge to create a remarkable terroir for tea. The brand operates several tea gardens across the island, each unveiling distinct color, aroma and flavor profiles. Through its creations, Osulloc invites readers to a refined sensory experience that fuses nature with Korean lifestyle.
7. Ipsé (잎새)
Ipsé is a Korean graphic designer based in Paris, whose world fuses modernity with softness. For the SOIH pop-up, she debuts a thoughtfully curated selection of creations inspired by Korean culture. Postcards, a mood journal, and stickers translate with delicacy an aesthetic that is both intimate and contemporary.
8. Mirella (미렐라)
Mirella is a sticker brand that celebrates the marks of daily life and the emotions they carry. For the SOIH pop-up, it unveils a collection of delicate, thoughtfully crafted pieces meant to elevate moments and prolong their memory. Subtle and poetic, its creations gently accompany the instants we want to hold onto.
1. SEONYU Jeounghee KIM (김정희)
Artist
Trained in calligraphy and Western painting in Korea, SEONYU Jeounghee KIM has continued her journey through the arts of glass and ceramics at Namseoul University. She holds a degree in Art-Object from the Strasbourg School of Decorative Arts, a master’s in sculpture from the Royal Academy of Fine Arts of Brussels, and another master’s in visual arts from Paris 1 Panthéon-Sorbonne University. She is currently working in France on a visa for artistic and cultural talent.
Exploring a wide range of materials, she mainly develops a practice around calligraphy, hanji, and glass.
Her work revolves around the theme “Echoes from Beyond,” which she expands through her plastic research.
Collection —Échos du delà
Échos du delà engages the meeting between Korean hanji paper and European glass, two materials with opposing sensitivities. The exhibition dialogue balances transparency and opacity, interior and exterior. Through this tension, the artist invites a delicate, immersive sensory experience.
2. IN-SAN KIM (김인산)
Artist
After studying theology, IN-SAN KIM turned to graphic design, enriching his artistic language. His work investigates line and void, inspired by traditional Korean painting, expressed through a continuous gesture. He develops a practice at the crossroads of traditional techniques and contemporary forms.
Collection — Still, Yet Moving
The series explores the “temperature difference” between being and the world, juxtaposing the restraint of ink with the intensity of color. The figures’ gestures, free from interpretation, exist fully in the moment. Whether walking or dancing, each motion stands complete in itself. The artist thus captures fragments of life, suspended between quiet and motion.
3. Seungmo KIM (김승모)
Artist
Korean painter based in Paris, Seungmo KIM draws inspiration from nature and the figures that inhabit it. His work reveals the fundamental contrasts of existence—life and death, light and dark, fleeting and eternal. Through keen observation, he aims to render the invisible visible and renew our view of the familiar.
Collection
For this SOIH pop-up, Seungmo KIM presents a series of four paintings inspired by sunsets over the sea. These works capture fleeting moments when light transforms the landscape, inviting silent contemplation between presence and disappearance.
1. Floral Art Workshop by POOLWAT
Date : May 8 (Friday)
Time : 5:00 PM – 6:00 PM
Price : €50 (Reservation required - limited spots)
POOLWAT (풀왓)
POOLWAT is a floral art studio linking Korean and French worlds, between Jeju and Paris. In Korea, it runs educational activities; in France, it designs workshops, scenographies, and floral creations. Its universe blends Korean sensibility with French elegance.
Floral Art Workshop — Mother’s Day
This workshop, inspired by Korea’s Mother’s Day gift culture around carnations, invites you to discover Korean ways of gifting. Through a floral creation, you’ll also learn simple tips to keep your flowers bloom longer. A delicate experience, for a moment that is both aesthetically pleasing and meaningful.
2. Korean Calligraphy Fan by SEONYU Jeounghee KIM
Date : May 5 – 10 (Tue – Sun)
Time : 11:00 AM – 8:00 PM
Price : €10
SEONYOU Jeounghee KIM (선유 김정희)
Renowned for excellence in Korea, artist SEONYU Jeounghee KIM, trained under master calligrapher Yesul Yoon Gil-sun, introduces participants to the art of hangul calligraphy and opens doors to a Korean aesthetic and way of living.
Your word in Korean, handwritten on a fan
The artist and calligrapher SEONYU Jeonghee KIM will inscribe your chosen word in Korean calligraphy (hangul) on a fan.
‘스트레이키즈’ (Stray Kids), ‘블랙핑크’ (BLACKPINK), ‘넌 나의 봄’ (You are my spring), ‘엄마 사랑해요’ (Mom, I love you)…
Bring to life your favorite words and warmest messages in a uniquely charming creation. A delicate gift... or a keepsake to carry with you all summer, for pleasure that is both aesthetic and personal. (up to 6 Hangul characters)
From May 5 to 7 : pre-calligraphed fans available for purchase, or reserve your personalized word (collect from May 8 to 10).
From May 8 to 10 : on-site calligraphy performed by artist SEONYU Jeonghee KIM.
Dates and Opening Time
From May 5, 2026 to May 10, 2026
Location
Korean Pop-Up Culture: "Love Endures at SOIH"
35 Rue Debelleyme
75003 Paris 3
Access
Filles du Calvaire metro station (line 8)
Prices
Free
Instagram page
@soihparis
More information
May, the month of family.
A Korean cultural experience pop-up organized by SOIH.
Dates: May 5–10, 2026 (Workshops require advance booking, DM us on Instagram)
Hours: 11:00 AM to 8:00 PM
