Paris Fashion Week: florist, coffee shop and souvenirs at Place des Victoires - reviews & photos

Kenzo blooms the Place des Victoires. On the occasion of unveiling its Spring-Summer 2027 collection, the House is opening a public-facing itinerary from June 22 to 28, 2026 across several addresses in this neighborhood closely tied to its history. For a week, this corner of central Paris, straddling the 1st and 2nd arrondissements, will take on the air of an ephemeral village where fashion, floral creations, culinary pauses and Japanese influences cross paths.

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The program rolls out a bouquet of experiences to bring the House’s universe to life. A florist imagined with Debeaulieu takes center stage at the heart of the event, while a coffee shop signed We Are Ona and chef Sugio Yamaguchi invite guests to pause over a menu crafted for the occasion. Further on, the Kenzo Market taps into the aesthetic of Japanese konbini to offer a selection of exclusive products, as a pop-up store lifts the veil, in advance, on the Autumn–Winter 2026 collection.

Nothing was left to chance. Built in the 17th century, Place des Victoires holds a special place in the history of the fashion house founded by Kenzo Takada. In 1976, the designer moved into No. 3 and transformed a 3,000-square-meter building into offices, creative studios and a boutique. It’s here that his Franco-Japanese, free and inclusive vision took root in Paris, before radiating far beyond the neighborhood.

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In this address that has become a lab for style, the House aimed high from the very start. The opening fête entered the annals of legend, the ground-floor window display rubbed shoulders with a living set, and the scenographies scaled up to a spectacular level, from monumental cowboys to life-size elephants. By 1981 the stage widened again: a marquee enveloped the space to host a show that would stay etched in memory.

With this open-air celebration, the label returns to its roots while throwing open the doors to those eager to feel the pulse of Fashion Week without lingering behind the barriers. A move to be noted by style buffs, fans of eye-catching staging, and pedestrians who love when the fashion week spills into the street.

Our take:

Kenzo has scattered its bloom around the Place des Victoires, but you’ll want to know where you’re stepping—and what you’re spending. The route is pleasant to follow, with four pop-ups circling the square (near numbers 2 and 8) and pretty, color‑blocked façades that give the whole affair the feel of a temporary, little village. The staging is polished, with touches that reveal the brand’s floral DNA and its Franco‑Japanese sensibility.

The florist is arguably the highlight. Bouquets showcase original varieties in unexpectedly vivid hues, chosen with the same care you’d expect from a fashion collection. That said, the price tag quickly sets the tone: expect about €39 for a small bouquet and €69 for a medium, with the option to compose a bespoke arrangement.

The same story applies to the konbini corner, where fashion pieces mingle with small pleasures that won’t break the bank. From Kenzo tees (€130–€250) to magazines from Japan (€5–€15, up to €70 for collectors), sweet treats from Aki Boulangerie (€2.80–€4.80) and collector cans of still or sparkling water at €4.10, everyone can dial in their basket—from keepsakes to splurges on the label.

Perhaps the most approachable stop is the coffee shop, where coffee, matcha latte, matcha tonic, matcha espresso, matcha mochi, or ice cream lets you pause without blowing the budget, with prices ranging from €3 for an espresso to €9 for a matcha tonic.

One tip: come for the vibe and the discovery. This “festival” feels less like an open-air fair and more like a stroll through Kenzo’s universe—punctuated by shop windows, exclusive items, and nods to the House’s history. A stylish stroll, to be sure, but with nearly every petal tagged with a price.