This time, savoir-faire is almost tasted with the eyes. From October 16 to 18, 2026, the Journées Particulières invite the public to discover free-of-charge spaces and experiences offered by the Maisons of the LVMH group. For their 6th edition, themed At the Roots of the Dream, they once again expand: 46 Maisons, 69 sites and 12 countries are taking part in the venture. At Cova, there’s no leather or bottle on the horizon: here, it all comes down to the spatula, the piping bag and the gram.
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Founded in Milan in 1817, Cova has spent more than two centuries crafting a lifestyle where pastry sits at the heart of it. First set up near La Scala, the House has welcomed artists, writers, and leading figures of Milan’s scene—from Verdi to Puccini, with Hemingway and Maria Callas in the mix. Today in Paris, at 1 rue du Pont-Neuf, just steps from the Samaritaine, it still fuses Italian tradition, polished service, and confectionery creations.
For the 2026 Journées Particulières, the House steps out from behind the counter and rolls up its sleeves. Alongside the Chefs Pâtissiers, visitors discover how a Cova creation comes to life—from selecting ingredients to the prep work, through to the finishing touches and decoration. It all unfolds as masterclasses focused on the techniques and gestures that define the House’s signature.
The 2026 Journées Particulières: which LVMH houses to visit and when to book in Paris?
Three days to discover LVMH’s Maisons in a fresh light: Journées Particulières 2026 are back from October 16 to 18. Here’s the schedule of free tours and the dates to know to book. [Read more]
Dates and Opening Time
From October 16, 2026 to October 18, 2026
Location
Cova Pasticceria Paris
1 Rue du Pont Neuf
75001 Paris 1
Route planner
Accessibility info
Prices
Free
Official website
www.lvmh.com
Booking
www.lvmh.com
More information
Friday 10:00 AM – 5:45 PM (last tour departure at 5:00 PM)
Saturday 11:00 AM – 11:45 AM (last tour departure at 11:00 AM)
Sunday 11:00 AM – 4:45 PM (last tour departure at 4:00 PM)



Special Days 2026: the LVMH maisons you can book right now


The 2026 Journées Particulières: which LVMH houses to visit and when to book in Paris?














