A K-Beauty concept store spanning more than 460 m² opens on the Champs-Élysées

Published by Audrey de Sortiraparis · Updated on August 5, 2026 at 04:00 p.m.
Avis to Korean skincare fans: a new spot is landing on the Champs-Élysées. MOIDA is opening an XXL concept store dedicated to K-Beauty, with dozens of brands, exclusives, and personalized guidance.

Korean beauty stakes its claim on Paris's most famous avenue. After a first location in Châtelet, MOIDA opens a 466m2 flagship spread over two floors on the Champs-Élysées. The brand touts this new store as the largest K-Beauty concept store in Europe, a space entirely dedicated to skincare from Korea, where the skincare staples sit beside the latest launches.

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In the aisles, expect multi-step routines, essences, serums, creams and masks that have powered the success of the K-Beauty. More than 80 brands are on offer, including 28 exclusive, with 159 exclusive references. The products are imported directly from Korea and hand-picked by MOIDA's on-site teams to bring you the latest innovations and best-sellers. The shop also offers a skin-diagnostic service, designed to guide each visitor toward a personalized routine.

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Moida

The concept also bets on the experience. A dedicated space will host year-round pop-up stores, activations, and product launches. The first event is scheduled for the end of August with the TOCOBO brand.

The Champs-Élysées now welcomes a new stop for fans of Korean skincare!

Practical information

Location

30-32 Avenue des Champs-Élysées
75008 Paris 8

Route planner
Access
Metro lines 1 and 9 at Franklin D. Roosevelt

Official website
moida.co.uk

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