Korean beauty stakes its claim on Paris's most famous avenue. After a first location in Châtelet, MOIDA opens a 466m2 flagship spread over two floors on the Champs-Élysées. The brand touts this new store as the largest K-Beauty concept store in Europe, a space entirely dedicated to skincare from Korea, where the skincare staples sit beside the latest launches.
Where to go shopping in the 8th arrondissement of Paris? Iconic addresses and flagship stores
Shopping, luxury, and style come together in the 8th arrondissement of Paris. From the iconic Champs-Élysées to the window displays on Avenue Montaigne, passing through Faubourg Saint-Honoré and Faubourg Saint-Antoine, flagship stores and haute couture houses line every street. Each neighborhood sets its own tone, turning a simple walk into a curated fashion experience. [Read more]
In the aisles, expect multi-step routines, essences, serums, creams and masks that have powered the success of the K-Beauty. More than 80 brands are on offer, including 28 exclusive, with 159 exclusive references. The products are imported directly from Korea and hand-picked by MOIDA's on-site teams to bring you the latest innovations and best-sellers. The shop also offers a skin-diagnostic service, designed to guide each visitor toward a personalized routine.
The concept also bets on the experience. A dedicated space will host year-round pop-up stores, activations, and product launches. The first event is scheduled for the end of August with the TOCOBO brand.
The Champs-Élysées now welcomes a new stop for fans of Korean skincare!
Location
Moida on the Champs-Élysées
30-32 Avenue des Champs-Élysées
75008 Paris 8
Route planner
Access
Metro lines 1 and 9 at Franklin D. Roosevelt
Official website
moida.co.uk



Where to go shopping in the 8th arrondissement of Paris? Iconic addresses and flagship stores














