AC/DC: the band opens its ephemeral "PWR/UP Pop-up" store in Paris

It's a trend that more and more bands and artists are following on tour: opening an ephemeral bar or pop-up store. Last July, for example,Iron Maiden fans flocked to La Défense to push open the doors of Eddie's Dive Bar. This August, it'sAC/DC 's turn to open an ephemeral venue in Paris for their two concerts at the Stade de France and their"Power Up Tour".

Remember that last year, the hard rock band had already succumbed to the trend by offering its French fans its " High Voltage Dive Bar ". For two days, the public could discover this ephemeral bar set up in the capital's 11th arrondissement.

For its return to Paris, AC/DC has announced the opening of its " PWR/UP Pop-up ". The idea? To offer a temporary venue where fans can meet up, chat and listen to great music before and between the band's two concerts. But that's not all. On the dedicated website, we learn that this " PWR/UP Pop-up " also offers exclusive merchandise for sale, including posters of the tour city and limited-edition vinyl records. It's also possible to see and take photos of the original stage cannon used on the band's famous " Blow Up Your Video World Tour" in 1988.

• To be read
• AC/DC at the Stade de France in 2025: what's the opening act?
• AC/DC in concert at the Stade de France in August 2025
• This week's top deals in Paris and Île-de-France, from December 22 to 28, 2025

So, where should you go to discover this " PWR/UP Pop-up" in Paris? And when is it possible to push open the doors of this ephemeral space? This space, located at the Cremerie de Paris ( 11 rue des Déchargeurs), in the 1st arrondissement, is open for six consecutive days, from Friday August 8 to Wednesday August 13, 2025.

As for opening hours, note that this AC/DCpop-up store is open from 12pm to 10pm on August 8, from 11am to 5pm on August 9 (day of the concert), from 12pm to 10pm on August 10, 11 and 12, and finally from 12pm to 5pm on August 13 (day of the concert). And of course, admission is free. But be warned, it's likely to get crowded. For more info, visit the official website or Instagram.

AC/DC: PWR/UP Pop-up in Paris

Address: Cremerie de Paris, 11, rue des Déchargeurs, 75001 Paris

• Opening hours:
  • Friday, August 8, 2025: 12pm to 10pm
  • Saturday, August 9, 2025: 11am to 5pm
  • Sunday 10th, Monday 11th and Tuesday 12th August 2025: 12pm to 10pm
  • Wednesday, August 13, 2025: 12pm to 5pm

AC/DC at the Stade de France: times, access... everything you need to know
AC/DC will be bringing their hit songs to the Stade de France twice this summer. Fans of the hard rock band will be at the gates of Paris on Saturday August 9 and Wednesday August 13, 2025. But what time should the stadium gates open? When does AC/DC plan to take to the stage? What's the opening act? How do you get to the stadium by public transport, and what objects are prohibited? Here's everything you need to know before coming to the Stade de France for one of the two AC/DC concerts in Seine-Saint-Denis! [Read more]