Optimizing your day or weekend at Disneyland Paris, an obstacle course for some who run around on the day to do as many attractions as possible or to see as many shows as possible. And to maximize your visit, the Parisian park has been thinking about you by offering various services, more personalized and more premium, on its mobile application for a few years now.
But for its reopening, after months of closure due to the Covid crisis, the resort has taken the next step by offering new digital services. The idea:"to allow guests to anticipate their visit", explains Juliette Bron, Vice President Digital & Data at Disneyland Paris.
Optimization of visits via digital services that should save a lot of time for families and thrill seekers. To do this, the park is deploying new features to maximize the experience and minimize waiting time. Starting with the return of the Standby Pass, introduced in October 2020, to which a few modifications have been added,"adjusted according to user feedback", says the Vice President Digital & Data.
She continues:"The Standby Pass gives you the 'gift of ubiquity' by offering you the opportunity to be in two places at once: in line for an attraction and having lunch or shopping. The service stands in line for you". A free service when it was introduced in October 2020, and has remained free since it was introduced when the parks reopened last June.
Another digital service offered is the"Food Hub", which is now available on the Disneyland Parismobile application in a dedicated area, and showcases all the resort's restaurant expertise. This area offers an immersive approach to service, allowing you to choose your restaurant by criteria or giving you access to the menu or the occupancy rate, with the possibility of reserving a table. A reservation that can be made several months in advance, for those who plan a trip with a stay. A service that must evolve over time.
A digitalization that also concerns hotels, since the reopening of the resort,"you can check in online in advance on the park application" if you have a reservation in a hotel, says Juliette Bron. A digital check-in available from now on in all the open hotels of the destination, saving you time when you arrive: you just have to pre-fill in the information requested beforehand and when you arrive at the hotel, simply collect your room keys from the lobby.
A schedule is even given to you in advance, by SMS, to tell you when your room is ready, leaving you time to enjoy other activities. Note that at Disney's Hotel New York - The Art of Marvel, a digital reservation system has also been set up for the Super Hero Station, to be booked as early as seven days before your visit, so you can enjoy the animation with your family and share an epic moment with Spider-Man.
And finally, the last new digital service, the Disney Premier Access, offering you priority access, without going through the queue, to the parks' star attractions, a bit like the Fastpass service which, according to a statement, will not be renewed:"the introduction of Standby Pass and Disney Premier Access will provide new alternatives to our visitors while we will not restore the FASTPASS service," it reads. As for the attractions concerned by this service, here they are
Note that this service is to be implemented from August 5, 2021, with prices at launch starting at 8 euros per person and per attraction depending on the attraction and the date of use. To do so, all visitors need to do is book their time slot for the attraction on the app at any time of the day and present their reservation at the entrance of the dedicated attraction. Visitors who do not have a smartphone will also be able to buy their Disney Premier Access at various specific locations in the parks.
Digital services that will evolve over the years, through user feedback, and an unprecedented opportunity to implement these digital experiences, at a time when the crisis of Covid forces to limit social interactions and favor distancing. "We've been working on the digitalization of the visitor experience for years," explains Juliette Bron.
She continues:"the health situation has not precipitated the implementation of these services, as they had been planned for some time, but this crisis has allowed us to adjust the timetable for the implementation of these services". She concludes:"Customers want a seamless experience, and thanks to digital innovations, we have the opportunity - and the responsibility - to meet their expectations.
Location
Disneyland Paris
Boulevard de Parc
77700 Coupvray
Access
RER A station "Marne-la-Vallée - Chessy - Parc Disneyland".
