There are addresses where you have to get lost to find them. Places whose location can only be whispered in the hollow of your ear. Places hidden in Paris like secret treasures. The Mad Lords concept store is one of them. Tucked away in a small alleyway, but with its entrance on the Rue Saint-Honoré, one of the most popular shopping streets in Paris, it presents itself as a veritable Ali Baba's cave.
Here, you're in the temple of jewelry, but not just any jewelry. The couple behind it, Serge and Caroline Muller, travel the world in search of the most beautiful pieces and the most imaginative designers, to bring them to the initiates who visit their concept store. 
According to Serge Muller, jewelry is a way of being connected to a tribe to which you belong. It's a way of displaying our values. And here, it's hard not to find an original piece to which you feel attached even before you've tried it on. It's hard not to find a favorite that fits you 100%. 
The designers come from the four corners of the globe and from all walks of life. From the famous Pascale Monvoisin, to the Japanese Rusty Thought and Nuihere, to exclusives such as Gold and Gray, Goti and Maor Cohen. The latter, who hails from Los Angeles, has his own space, a Shop in Shop, where you can discover handmade jewelry with an entire collection inspired by South America.
So, are you ready for a spiritual journey into the lair of Mad Lords?
Practical Information
Mad Lords
316 rue Saint-Honoré, 75001 Paris
By appointment +33 (1) 45 25 08 31
Register
Dates and Opening Time
Starts February 12th, 2023
Location
Mad Lords
316 Rue Saint Honoré
75001 Paris 1
Access
Metro Pyramides (lines 7 and 14) and Tuileries (line 1)
