For its 50th anniversary, the iconic Apple Store is electrifying Paris with the energetic vibes of French Touch, offering free, immersive performances. On March 25 and 26, 2026, artists like Myd, So Me, Trente, Pi Ja Ma, and Boombass will take over the Champs-Élysées flagship for a two-day celebration where electronic music and digital creativity collide live.