Myd, So Me, Boombass (Cassius)... free live performances and talks on the Champs-Élysées this Wednesday and Thursday

For its 50th anniversary, the iconic Apple Store is electrifying Paris with the energetic vibes of French Touch, offering free, immersive performances. On March 25 and 26, 2026, artists like Myd, So Me, Trente, Pi Ja Ma, and Boombass will take over the Champs-Élysées flagship for a two-day celebration where electronic music and digital creativity collide live.

Celebrating fifty years and still taking center stage! To mark its milestone — so they’ve been going strong since 1976 — The iconic apple brand is turning up the volume with an anniversary tour blending cutting-edge technology and pop culture. After a spectacular opening in New York starring Alicia Keys, fans will head to Paris for a 100% French Touch set — and it’s completely free. The shows will take place on Wednesday, March 25, and Thursday, March 26, 2026, at the Apple Store Champs-Élysées.

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On the playlist? Names that make the French electronic scene pulse. Myd kicks off the vibe with a live set entirely produced on GarageBand. A cornerstone of Ed Banger 2.0 (the label founded by Pedro Winter, former manager of Daft Punk), he’s already showcased his talent alongside Théophilus London and ILoveMakonnen. On March 25th (3-4 PM), he’s set to dismantle and rebuild his beats live on stage.

Switching gears with So Me from 6 PM to 7 PM, who explores the intersection of sound and visuals. He’ll be dissecting iconic album covers for artists like Justice, MGMT, and Duck Sauce.

The next day, on March 26th, the vibe shifts to a more ambient tone: Trente hosts SOPORI FM (3-4 pm), while Pi Ja Ma sketches out their artwork on an iPad, in a nod to their collaboration on Magnetofille.
The day concludes with Boombass (6-7 pm), half of Cassius, alongside Philippe Zdar: a live exploration of the past, present, and future of French Touch music.

Free entry available with reservation, but spots are limited... Don't miss your chance to tune in before it fills up!