From the fitting room to the coffee cup. On May 30, 2026, Rouje opens Café en Rouje at the heart of its Rue Bachaumont address in Paris’s 2nd arrondissement. From the dressing room to the counter, from lipstick to a sharp black coffee, Jeanne Damas signs a new moment where fashion is as much about tasting as wearing.
Rouje, the fashion label of renowned Parisian Jeanne Damas, launches Re-Rouje, a clothing line made from dormant fabrics and manufactured in France. As the brand moves into upcycling, it is also developing other sustainable and solidarity-based initiatives based on the model: Re-Créer, Re-Utiliser, Re-Donner.
