The red heat is felt in the 2ᵉ arrondissement. On May 30, 2026, Rouje opens the Café en Rouje inside its flagship on rue Bachaumont, in Paris. A new address that shifts the brand—from wardrobe to table, lipstick to sleek black—onto the dining scene. For its 10th anniversary, Rouje is celebrating the Parisian art of living with a café built as a true social space, where people come for coffee as much as for sustained conversations.
Cafés and restaurants from Paris's luxury fashion and haute couture brands—our top recommendations
Paris, capital of fashion .... and gastronomy! These seductive qualities combine to create chic, gourmet addresses run by trendy chefs, flattering fashionistas and other lovers of French art de vivre. Discover our guide to designer cafés and restaurants, the ultimate accessories to the world of luxury brands. [Read more]
Behind this deeply personal project, Jeanne Damas calls up memories of her father’s restaurant: the clatter of cups, the scents from the kitchen, the living charm of Parisian bistros. A wooden counter, floor mosaics, inviting banquettes… The Café en Rouje channels these cues without folklore, wearing the brand’s trademark low-key, effortlessly stylish vibe.
Not just a cafe, Rouje is a wardrobe turned Parisian fantasy: flowing dresses, retro prints, effortless femininity. Here, that universe carries over into the plates with the same attention to detail. The star of the menu? A homemade madeleine served with coffee, conceived as Rouje’s Proustian madeleine. Beside it, house pastries and signature drinks, including a mocha featuring chocolate, beetroot-vanilla and Espelette pepper that literally turns life red.
To build this address, Rouje surrounds itself with committed artisans: Fève for coffee, Le Parti du Thé, Vivant, Xoco and Proost. And because style doesn’t stop at the counter, the cafe also unveils a line of take-away goodies: branded mugs, matchboxes, coffee beans, and a dedicated t-shirt. More than just a coffee spot, a love letter to Paris that still lingers in the cafe scene.
Dates and Opening Time
From May 21, 2026 to December 31, 2029
Location
Rouje
11 Rue Bachaumont
75002 Paris 2
Cafés and restaurants from Paris's luxury fashion and haute couture brands—our top recommendations
