Cyril Hanouna arrives on W9 with " Tout beau, tout neuf " (also known as "Tout beau, tout 9"), his new daily show broadcast from September 1 at 6:45 pm. After the closure of C8 and the end of " Touche pas à mon poste ", the emblematic host of the French audiovisual landscape embarks on a new adventure with the M6 group. The show is a continuation of "TPMP", with a number of innovations, including the integration of artificial intelligence sequences.
The concept of "Tout beau, tout neuf" remains true to the spirit that has made TPMP such a success. "We're not going to change a formula that works," Cyril Hanouna recently explained on Europe 1. The show is presented as "a concentrate of energy, freedom and good humor, in which the most surprising news, columns and happenings follow one another to offer nearly 3 hours of extraordinary daily entertainment".
One of the special features of this new show is its evolutionary approach. Hanouna's aim is to have the show's presenters embody "characters" who evolve over time, transforming the talk-show into a veritable TV soap opera where each personality can reinvent himself or herself as the months go by.
The cast of "TBT9" skilfully mixes old faithfuls and new faces. "There will be five 'old-timers' and four newcomers," said Cyril Hanouna, confirming that there will be nine columnists around the table at the start of this adventure.
Among the former TPMP columnists making a comeback are some familiar faces: Raymond, Géraldine Maillet, Olivier Dartigolles, Valérie Benaïm, as well as Fabien Lecœuvre and Michel Mary. The return of Gilles Verdez, a long-standing TPMP columnist, was made official by the host himself after he contacted him while on vacation in Senegal.
In terms of new recruits, Jérôme Anthony, an emblematic face of the M6 group, joins the team. The show will also feature new profiles such as Thaïs Gauckarian, an influencer spotted by Cyril Hanouna's teams after a well-publicized misadventure with the RATP. The host even announced the arrival of a "GPT Chat columnist", promising a "3.0 show".
It should be noted that Jean-Michel Maire will not be joining this new adventure, as he is currently "10,000 km away" from France on new professional projects.
The set of "Tout beau, tout neuf" will be set up at the Canal Factory, and will boast a meticulous aesthetic. The décor will be dominated by purple, in homage to the colors of the W9 logo, while the central table will take the shape of the letter "W", a direct nod to the channel's identity.
The layout of the audience is also off the beaten track: rather than traditional bleachers, the scenography features an arena-like layout, evoking the atmosphere of circus games. This configuration creates a unique proximity between the team and the audience.
The show will be broadcast daily at 6:45pm on W9, Monday to Friday, with highlights available on the M6 group's 6play platform. Viewers will also be able to follow the program on social networks with the official hashtag #TBT9.
Cyril Hanouna will combine this new TV responsibility with his return to Fun Radio, where he will host "Tout beau tout Fun" from 3pm to 6pm, creating a veritable daily media marathon of over 6 hours of airtime.
As for audience targets, the host is ambitious but realistic, hoping to start with 600,000 to 700,000 viewers, aiming for a million by January, and 1.2 to 1.3 million by the end of the season.
This new show marks an important step in Cyril Hanouna's career, as he aims to reconnect with his audience while adapting to the codes of his new channel. Note that this new show is intended to be apolitical, and will be broadcast on a delayed basis to prevent any outbursts. See you on September 1 to find out if the "all new, all new" formula will appeal to French viewers.
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