The Journées du Patrimoine were first held in France in 1984, under the impetus of the Ministry of Culture, before being extended throughout Europe in 1991. Every third weekend in September, they offer a unique opportunity to visit monuments, museums, institutions and places usually closed to the public, free of charge.
In Paris, you can visit the FrenchNational Assembly, go backstage at the Opéra Garnier or venture into historic townhouses. The event combines architectural discoveries, exhibitions, workshops and shows, while celebrating tangible and intangible heritage. These days are also an opportunity for Parisians and visitors alike to reappropriate the city's cultural wealth, by taking part in guided tours, lectures or unusual itineraries.
In Aubervilliers, POUSH, an artistic venue, is taking part in this celebration by opening its doors to the curious. Housed in theformer L.T. Piverperfumery, founded in Piver perfumery, founded in 1774 and established on this site in 1869, this red-brick building was once a mecca for the French perfume industry, producing thousands of bottles every day. Closed in the 1970s, the factory was transformed in 2022 into a vast creative space that today hosts over 260 artists. During the Journées du Patrimoine, visitors can explore its industrial and olfactory history, while discovering the workshops where contemporary works are created.
### Discover the history of a factory, the L.T. Piver perfumery, transformed into an artistic venue, thanks to a guided tour of its heritage and scents. Piver perfume factory, now an artistic venue.
Opened in Aubervilliers in 1869, the former L.T. Piver perfume factory is now home to POUSH. Since 2022, the former L.T . Piver perfume factory has been home to POUSH, an artists' venue for creation and exhibition.
In the heart of monumental buildings, with their red and ochre brick architecture, some 260 artists have reinvested the premises. Visual artists, photographers, performers, video artists, painters, choreographers... the diversity of the disciplines practiced today echoes that of the former perfumery's trades: soap-makers, perfumers, carpenters, delivery men, packaging workers, chemists, powder-makers and so on. The effervescence in the workshops has also been perpetuated, as has the spirit of innovation that has characterized L.T. Piver since its foundation. Piver since its foundation in 1774.
This tour will take place in two parts: first you'll discover the site from its historical and architectural angle, then a workshop will plunge you into the heart of the olfactory heritage of the premises: that of L.T. Piver's fragrances, some of which are still produced today. Piver's fragrances, some of which are still produced by the company, and the smells of the factory, between the transformation of fats and plant extracts.
A project initiated by the cultural heritage department of the Département de la Seine-Saint-Denis, in partnership with POUSH, and with the support of the perfume house L.T. Piver perfume house and Givaudan France aroma and fragrance company.
For more historical information:Atlas of architecture and heritage in Seine-Saint-Denis
Tours led by Sophie Normand, perfume expert, and Magali Malochet, in charge of cultural heritage promotion at the Département de la Seine-Saint-Denis.
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Dates and Opening Time
On September 21, 2025
Location
Poush Aubervilliers
153 Avenue Jean Jaurès
93500 Pantin
