Besides Kimchi, a 100% Korean concept store in Paris

For aficionados of South Korean culture, here's an address that's sure to live up to your passion. Besides Kimchi is a 100% Korean concept store, and this spot could well become a must for your shopping sessions. On the menu: clothes, home decor, beauty - in short, everything you need to treat yourself!

It's a great opportunity to discover the many facets of Korean savoir-faire, at the crossroads of tradition and science. The concept-store showcases a whole range of one-of-a-kind designers who have something for everyone, from your dressing room to your bathroom.

The first thing you need to know about Besides Kimchi is that this concept store is all about passion. It's the passion of a couple who decided to introduce Parisians to brilliant South Korean designers for all budgets. They make their selection from the heart, as they travel back and forth between France and South Korea. And when you enter the boutique, there's no doubt about it: this is a concept store driven by a desire to share beautiful discoveries.

The boutique 's design plunges us into two distinct universes, beautifully realized by Same Architectes. On the first floor, we're bathed in light, in a refined setting, with decorative elements reminiscent ofKorean craftsmanship. Here you'll discover chic lines of clothing andaccessories that are sure to enhance any wardrobe. In the basement, the atmosphere is more underground (no pun intended), with street-wear and avant-garde pieces.

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Throughout the concept store, we're intrigued and seduced by decorative elements and stationery, often hand-crafted. From jewelry never before seen in France, candles in jars inspired by the traditional jars in which Kimchi(a Korean specialty) is fermented, to products derived from drama(Korean TV series), there's something here for every taste!

Beauty-addicts are not to be outdone, since the basement also features a space created in partnership with Miin, a Spanish online boutique specializing in Korean cosmetics. After all, South Korea is the queen of beautyinnovation! Here you'll find miracle products from Corsx and Benton, as well as a fine selection of fabric masks.

So, for those of you who want to discover the wonders of South Korea, this concept store is the place to be!